Rio SEO, Majestic SEO Join Forces on Link Building & Link Analytics

Link intelligence firm Majestic SEO and Rio SEO, a search and social media marketing technology brand from Covario, announced a new partnership at SES San Francisco this morning. The two will join forces via data licensing and technology integration to offer global link building and link analytics to advertisers and agencies.

rio-seo-logoWhy Majestic?

“We chose Majestic SEO’s backlink database to support our Search Analytics and Change Tracker tools because of their real-time freshness, scalability and uptime, focus on international SEO, and their interest in jointly creating new datasets for working search marketers,” said Russ Mann, CEO of Rio SEO.

It’s not the first time the two have worked together; Majestic SEO’s database has been part of Covario’s Organic Search Insight SEO auditing solution since early 2012.

Majestic SEO logo“We are glad to partner with the passionate search marketers at Rio SEO, who focus on creating leading-edge innovations in SEO for their enterprise and mid-market advertiser and agency clients,” said Alex Chudnovsky, chief executive of Majestic SEO. “The Rio team has created one of the leading SaaS-based platforms for enterprise SEO with a scoring-based recommendation system that brings ‘big data’ analytics to the industry. Rio SEO already provides unique methods to visualize and prioritize links. We look forward to working closely together on new innovations in link analytics as well.”

Covario has had quite a year; in addition to launching the Rio SEO brand, they brought finance heavyweight Claire Long on as CFO and COO in early July. Long has worked in publishing, software, analytics, digital media and a number of other sectors in her two decade career in finance. Recently, she served as CFO for the San Diego Union-Tribune. The talent acquisition was a great move for Covario/Rio SEO, given that Long’s experience across multiple industries gives her unique insight into Covario clients’ digital marketing needs.

“Over the last three months, I have been able to work with a management team of seasoned search agency and software professionals who really understand this space," Long told Search Engine Watch. "To me, in the end, a company is successful based on the strength of its management team. As a management team, we see a tremendous opportunity for growth.”

About the author

A member of the Professional Writer's Association of Canada, Miranda has authored more than 60 e-books, 300 client projects, and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies.

Miranda studied e-commerce at Athabasca University and specializes in marketing, business and educational material. She currently assists the Province of Ontario Ministries of Research & Innovation and Economic Development, Trade & Employment with their copywriting and SEO goals. She is one of a handful of Canadian consultants experienced with Ontario's new adult literacy curriculum framework and as such, is contracted by literacy agencies and publishing houses to develop new learning material.