Google Pushes Out 2nd Panda Refresh of Month, Surveys Users on Search Result Quality

A June 25 tweet from the official Google account on Twitter announced the release of Panda 3.8, a data refresh they said noticeably affects less than 1 percent of queries worldwide.


In their tweet, Google referred people back to their May 2011 post, "More guidance on building high-quality sites", to offer context for those unfamiliar with Panda.

The June 25 data refresh was Google’s second Panda update this month. Google also announced via Twitter (on June 11) that a data refresh had begun rolling out the previous Friday, June 8. That one was said to affect less than 1 percent of U.S. queries and 1 percent worldwide.


A data refresh doesn’t change the algorithm or signals; it does just as the name suggests and refreshes the data within the existing algorithm. Data refreshes typically affect fewer queries than algorithm updates.


Meanwhile, Google is also asking users how satisfied they are with their search results. Internet strategist Nathan Sauser posted the above screenshot of a Google pop-up on the search results page that asks searchers to rate their level of satisfaction with search results – ranging from “very satisfied” to “very dissatisfied”.

Google has been using human quality raters for some time to evaluate and troubleshoot the algorithm by rating search results. This is the first time we’ve seen a live experiment, using seemingly random users, to submit their feedback on search quality directly from the SERPs.

Have you noticed any difference in your site traffic you suspect may be the work of Panda 3.8? Let us know in the comments!

About the author

A member of the Professional Writer's Association of Canada, Miranda has authored more than 60 e-books, 300 client projects, and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies.

Miranda studied e-commerce at Athabasca University and specializes in marketing, business and educational material. She currently assists the Province of Ontario Ministries of Research & Innovation and Economic Development, Trade & Employment with their copywriting and SEO goals. She is one of a handful of Canadian consultants experienced with Ontario's new adult literacy curriculum framework and as such, is contracted by literacy agencies and publishing houses to develop new learning material.