Bing Adds More Yelp to Local Search

Bing and Yelp are teaming up to provide more local information when you search. Starting today, Bing's U.S. users will see significantly more Yelp data included directly on Bing search results pages in the center column.

This information is now being provided using rich data markup and includes images, reviews, star ratings and more. Bing Local searches also include even more information powered by Yelp on local place pages.

bing-local-yelp

Yelp is one of the leading resources on the web for local restaurant information and reviews. Bing previously contained some public information gleaned from Yelp's firehose.

"Bing's approach is to partner with leading content providers and services from across the web to provide people with more relevant results from the websites they trust," a Bing spokesperson told Search Engine Watch. "By teaming up with Yelp, Bing is able to provide searchers with richer local data – including review snippets, photos and business attributes – from one of the web’s leading local listing services."

The increased Yelp information is being provided to Bing is clearly labeling content provided by Yelp's data. While no details are available about the partnership, it is apparent Bing is looking to not reinvent the wheel and utilize the expertise of other sites in their respective verticals.

Does it work for you? Will you be using Bing more now? Let us know your thoughts and comments.

About the author

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.