New in Bing Search Results: It’s Qwiki-pedia!

Bing’s search results now feature Qwikis – short, captioned videos that turn text on Wikipedia pages into words that are spoken by a robotic female voice, as you’re treated to a scrolling slideshow of related images, videos, and maps.


After you conduct a search, let’s say for Microsoft CEO Steve Ballmer, look below the Wikipedia entry. There, you’ll see a play button next to a link to “Steve Ballmer - Watch the Qwiki”. Click on that and your interactive presentation begins.


Bing’s deal with the startup company will be initially limited to appearing beneath millions of Wikipedia results, but Bing promises “deeper integration” in coming months. The company also released a video demonstrating Qwiki on Bing, featuring Bing Director Stefan Weitz.

Bing described the addition of Qwikis as “a gateway for further exploration that offer a unique, visual experience to help you quickly get information and do more.”

What say you?

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.