New in Bing Search Results: It’s Qwiki-pedia!

Bing’s search results now feature Qwikis – short, captioned videos that turn text on Wikipedia pages into words that are spoken by a robotic female voice, as you’re treated to a scrolling slideshow of related images, videos, and maps.

steve-ballmer-watch-this-qwiki

After you conduct a search, let’s say for Microsoft CEO Steve Ballmer, look below the Wikipedia entry. There, you’ll see a play button next to a link to “Steve Ballmer - Watch the Qwiki”. Click on that and your interactive presentation begins.

steve-ballmer-qwiki

Bing’s deal with the startup company will be initially limited to appearing beneath millions of Wikipedia results, but Bing promises “deeper integration” in coming months. The company also released a video demonstrating Qwiki on Bing, featuring Bing Director Stefan Weitz.

Bing described the addition of Qwikis as “a gateway for further exploration that offer a unique, visual experience to help you quickly get information and do more.”

What say you?