Google Analytics Adds Backlinks Tracking to Social Reports

Google Analytics are now offering marketers a look into their link graph, with backlinks tracking in Google Analytics Social Reports.

Social Reports were introduced in March 2012, adding a visual dimension to social activity tracking across multiple platforms. In fact, when released, Google Analytics were tracking more than 400 websitesfor their Social Reports.

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The new backlinks reporting displays backlink URLs, post titles, and links to page analytics and activity. The feature is designed to help users identify quality content and replicate successes by discovering which of their content is linked back to most often and by whom. This can help webmasters build relationships with those who most often feature and link back to their content, Google explained in a blog post.

For an in-depth look at Google Analytics Social Reports, see our previous coverage on goal setting, social visitors flow, and more.

About the author

A member of the Professional Writer's Association of Canada, Miranda has authored more than 60 e-books, 300 client projects, and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies.

Miranda studied e-commerce at Athabasca University and specializes in marketing, business and educational material. She currently assists the Province of Ontario Ministries of Research & Innovation and Economic Development, Trade & Employment with their copywriting and SEO goals. She is one of a handful of Canadian consultants experienced with Ontario's new adult literacy curriculum framework and as such, is contracted by literacy agencies and publishing houses to develop new learning material.