Google Analytics Adds Backlinks Tracking to Social Reports

Google Analytics are now offering marketers a look into their link graph, with backlinks tracking in Google Analytics Social Reports.

Social Reports were introduced in March 2012, adding a visual dimension to social activity tracking across multiple platforms. In fact, when released, Google Analytics were tracking more than 400 websitesfor their Social Reports.

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The new backlinks reporting displays backlink URLs, post titles, and links to page analytics and activity. The feature is designed to help users identify quality content and replicate successes by discovering which of their content is linked back to most often and by whom. This can help webmasters build relationships with those who most often feature and link back to their content, Google explained in a blog post.

For an in-depth look at Google Analytics Social Reports, see our previous coverage on goal setting, social visitors flow, and more.