Bing Redesign Simplifies Search Results Pages

Calling it a "fresh, de-cluttered experience," Bing launched a new design for its search result pages this morning. Based on feedback from user experience experiments that ran over the past few months, Bing changed their look to make the results easier to scan in an effort to help users do more with search.

Here's the old look:

bing-old-coffee

And here's the new look:

bing-new-coffee

The new design removes the left sidebar that previously contained related searches, options to refine your search and search history settings. Related searches now have two locations. They appear at the bottom of the results, just above the pagination and any bottom-of-page ads. There is also a separate list of related searches in the right-sidebar. That related list appears beneath ads, if there are any for your query.

Completing the minimalistic design are a top navigation for other Bing search properties like Images and Maps and an icon that resembles a gear is set top-left, along with login information. To add splash of style, albeit a small one, a 5-pixel high fragment of the Bing home page image appears, spanning the top margin.

Speaking of the home page, Bing says they're not yet done making changes. They're testing now for some new ideas for the homepage. Bing says the daily image is popular, so they are considering larger versions of the image.

Bing hopes the cosmetic changes will help people "spend less time searching and more time doing." The changes to the search results page is part of removing distractions for the end-user. These changes also include an under-the hood update that provides "improved relevance" and increases the page-load times.

What do you think? Too white? More or less relevant. Does this change increase the likelihood that you'll use Bing more? Let us know in the comments below?

About the author

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.