Saturday and Sunday, 11 percent of all Internet traffic in Brazil went to Facebook.com, pushing the social network just past Google Brasil as the country’s preferred online destination.
Experian Hitwise has been tracking both properties and released a graph demonstrating Facebook’s steady growth, even as Google Brasil’s has begun to drop off.
The Brazilian market is one to watch; the country of 194 million is the largest Latin American e-commerce market and saw record online spending in 2011. A total of 32 million consumers shopped online from Brazil last year, resulting in total e-commerce spending up 26 percent over 2010 to $11 billion.
As of December 2011, Brazilians spent an average of 26.7 hours per month online, according to a comScore report. The federal government is phasing in an Internet access program, National Broadband Plan (PNBL), expected to bring more citizens online. In 2011, 78 million people in Brazil were online and 87.6 percent of those using the Internet were on social networks like Facebook and Twitter (eMarketer).
Facebook’s Ads platform shows a market of over 38 million Brazilian consumers over the age of 18 are using the social network.