SES New York 2012 - Day 2 Coverage #SESNY

ses-new-york-2012-hiltonFollowing up Day 1, SES New York attendees learned more of the latest tools, trends, and strategies in sessions covering search engine optimization (SEO), paid search, landing page optimization, mobile, social, local, and more.

Here's a roundup of Day 2 live blogging and coverage of SES New York 2012.

Didn't get enough Avinash Kaushik on Day 1? Check out this interview from the Digital Marketing Evangelist at Google, in which he discusses the importance that economic value must play in any online marketing campaign.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.