Promoted Tweets Coming to Twitter for Android, iPhone App

promoted-tweets-twitter

Twitter's mobile app now includes Promoted Accounts ads, extending the reach for marketers who want to increase their follower ranks. Promoted Tweets will "in the coming weeks" appear in news feeds via its app as well, the San Francisco-based company announced

A Twitter PR email sent to ClickZ added, "Initially, a small number of users may see Promoted Tweets near the top of their timelines from brands they already follow. This will help ensure that people see important Tweets from the brands they care about."

The app updates will affect iPhone and Android users, but not the iPad. Fifty-five percent of active Twitter users log in via a mobile device.

Mobile web viewers have been able to see the Twitter's Promoted Products - Promoted Trends, Promoted Tweets, and Promoted Accounts - for some time, as the user experience has been similar to online.

As Twitter explained:

    • Promoted Tweets will appear in your timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once; as you scroll, the Promoted Tweet will flow with the rest of the Tweets in your timeline.
    • As with Promoted Tweets in search, we will only display Promoted Tweets in the timeline when they are relevant. If you see a Promoted Tweet that isn’t relevant to you, you can easily dismiss it from your timeline with a single swipe.
    • Promoted Accounts appear in your list of Who to Follow recommendations.

About the author

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.