SES London 2012 – Day 2 Coverage #SESLondon

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Day 2 of SES London 2012 has come to a close. Today, much like Day 1, was packed full of great tips and strategies on SEO tools and metrics, PPC architecture, and much more. Here's a roundup of today's live blogging and coverage of SES London 2012.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.