SEMRush will officially launch their new AdSense Advertiser Report as part of their SEO toolkit on Feb. 1. The report offers downloadable data on AdSense publishers as well as metrics for individual text ads. The feature can be used to check out your own site or a competitor. Our readers can preview the new feature before the launch (see instructions below).
The AdSense report shows the number of unique impressions, number of days seen, date last seen, and average position per publisher. In the Text Ads section, marketers can see the peak number of publishers running the ad in the last month, first and last seen dates, frequency, and average position data within the SEMRush dashboard.
SEMRush also recently added backlink data and are planning to incorporate page diagnosis and Facebook Ads data into their SeoQuake toolbar. Metrics for Facebook ads will appear on the Facebook platform above the ad; clicking takes the user to SEMRush to view ad efficacy details.
“We’re also adding an internal page diagnosis feature. It gives a large review of the page and shows where it’s effective for Google search,” Ronnie Anderson from SEMRush told Search Engine Watch. “Users can also do competitor search with it and everything is backed up by SEMRush data. It’s not just about organic and AdWords; it’s about page optimization, backlinks, social, and mobile. We want to be able to give our users as much data as they can use, as a one-stop shop for them.”
The free version of SEMRush gives users ten queries per day, with ten results per query. Pro Level, at $69.95 a month, allows 3,000 daily queries and 10,000 results per query. The SeoQuake toolbar is a free plugin for Firefox, Chrome, or Safari and has been downloaded more than 2 million times worldwide.
We spoke to long-time SeoQuake toolbar and SEMRush user Kathryn Parsons, a search marketer, about the tools.
“I think it's a great tool for getting a snapshot on what the site is like,” Parsons said. “The data itself isn't perfect, but as long as you're using it in comparison (i.e., is site A better than site B?), then you're fine. I would give your readers a warning about leaving it turned on all the time. It will trip Google's spam filter and you'll have to start verifying your searches because Google will think you're a bot.”
“Right now it seems as though they’re still building it out. SEMRush is one of the tools I use, so once the data is more complete, I can see it being one of the places I check for links,” Rangen said. “It’s always good to use a few different tools, since you’ll get different numbers with each.”
Anderson said the database is still in development and SEMRush foresees the backlinks feature being a full-fledged resource within the next month.
“We are continuing to add databases and incorporate new tools,” Anderson said. “We’re also going to be unveiling new products to serve our smaller business users. We serve major corporations, but also have people running a single website out of their home. We want to make our tools as accessible as possible.”
To preview the new AdSense reports, go to SEMRush and simply add “(by adsense)” (without quotes) after the domain you're querying, as shown in the first screenshot.