Unruly Media has just unveiled a new viral video chart of the greatest Super Bowl commercials of all time. The social video advertising experts at Unruly have also created a second viral video chart of top Super Bowl ads of 2012.
Both charts have arrived just in time for marketers and advertisers as well as New England Patriots fans and New York Giants supporters to get ready for the big game. Almost 90 percent of those who watch the game are either looking forward to watching the ads (59 percent) or enjoy watching the ads (30 percent), according to a study by Harris Interactive. In fact, only 8 percent don’t pay any special attention to the ads or wish they didn't have advertising during the Super Bowl (3 percent).
So, in addition to getting ready for the big game with recipes, tailgating tips, and predictions on Super Bowl XVLI, let’s take a few minutes to review some of the best Super Bowl commercials ever.
Any viral video chart of the Super Bowl’s greatest commercials would have to include “The Force: Volkswagen Commercial.” A pint-sized Darth Vader uses the Force when he discovers the all-new 2012 Passat in the driveway. This award-winning commercial first aired during the 2011 Big Game.
Uploaded on Feb. 2, 2011, this video ad currently has almost 49.3 million views. And according to Unruly, “The Force: Volkswagen Commercial” has been shared almost 4.8 million times, including more than 4.7 million times to Facebook. It has also been shared in 3,440 blog posts.
Next on the list is “9/11 Bud Commercial - AIRED ONLY ONCE.” A beautiful and heartfelt video from Budweiser aired only once on national TV during the Super Bowl in 2002, commemorating not only those lost in 9/11 but also the things we all take for granted in our hectic world.
The video ad wasn’t uploaded to YouTube until Mar. 25, 2008, but it currently has more than 5.8 million views. And it has been shared almost 2.1 million times, according to Unruly.
Another one of the best Super Bowl commercials is “Doritos® - Crash the Super Bowl 2010 Finalist - House Rules.”
Uploaded on Jan. 4, 2010, this video ad currently has more than 5.5 million views. And it has been shared almost 555,000 times.
Another one of the best Super Bowl commercials of all time is “BUDWEISER WASSUP ORIGINAL + PIZZA GUY.”
Uploaded on May 14, 2006, the video ad currently has more than 2.9 million views. And it has been shared almost 179,000 times.
Finally, no list of the best Super Bowl commercials of all time would be complete without “1984 Apple’s Macintosh Commercial.”
Uploaded to YouTube on Dec. 12, 2005, the video ad currently has more than 9 million views. And it has been shared almost 129,000 times.
Although it is still early days, you may also want to keep your eye on Unruly’s viral video chart of top Super Bowl ads of 2012.
For example, “The Bark Side: 2012 Volkswagen Game Day Commercial Teaser” is already leading the pack. Could a canine chorus barking a familiar tune help VW top the Viral Video Chart of Best Super Bowl Commercials two years in a row?
Keep an eye out for Volkswagen’s 2012 Game Day commercial – when VW promises, “It will all make sense.”