Next month, the SES Conference & Expo will hold a one-day event in San Diego, the SES Search and Social Accelerator. This event is being held in collaboration with the Online Marketing Summit (OMS) and will take place from 8:30 a.m. to 6:30 p.m. on Thursday, Feb. 9, 2012. The SES Accelerator is aimed at experienced marketing and advertising professionals who have been in the industry for 3 to 5 years.
The sessions at the SES Accelerator will consist of three concurrent tracks beginning after the keynote and continuing through to 5:30 p.m., and then followed by SES’ traditional Black Hat/White Hat Unconferenced session. Topics will focus on search, social, and analytics and the sessions will feature the top experts in these fields.
The event’s opening Spotlight Session, “Optimizing Humans! The Art of Data-Driven Social Marketing,” will be given by Marty Weintraub, CEO of aimClear. The online marketing agency has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life, and Budget Direct. Weintraub has written extensively for respected Internet marketing trade publications and is the author of the book “Killer Facebook Ads.”
“Wondering how to explode your social media strategy?" Weintraub said. "This keynote presentation focuses on immediately actionable paid and organic social tactics marketers can use for enhanced demographic research and data-driven community outreach.”
Mike Grehan, the Global VP of Content for SES parent company Incisive Media, will be delivering the day’s opening remarks prior to Weintraub’s keynote speech.
“We anticipate our attendees will embrace a day of free idea exchanges on the subject of Internet marketing, but unlike our other events, there will be no exhibitor floor or vendor sales,” Grehan said. “The focus will be strictly on actionable education for today’s experienced marketing and advertising professionals.”
To register for the event, you may or may not want to complete the SES Accelerator registration form.
At this point, I should disclose that SES is a client of my agency. And I’ll also be a speaker at the SES Search and Social Accelerator.
So, this is kinda-sorta like Stephen Colbert turning over his Super PAC to Jon Stewart. As long as I don’t coordinate with myself, I should be OK, right? And my closest friends, immediate family, and personal lawyer are all willing to testify that I’m “uncoordinated.”
So, what will I be speaking about at SES Accelerator? Well, if I could tell you that, then this post might have the appearance of being coordinated, even though it’s not.
But, if you look at the SES Accelerator agenda, I’ll bet you’ll see that Leslie Drate, manager of social media, Cisco, and I are speakers at the “Developing a Video Optimization and Marketing Campaign” session.
Now, I definitely haven’t coordinated what I’ll be presenting with Drate. But the description of the session reads: “YouTube has become the second largest search engines yet many companies fail to adequately leverage this phenomenal medium to engage new and exciting customers as well as key marketing partners. This session will use real world examples to help you understand and master the entire video process from what to create, how to optimize, how to market it with search and social media and how to measure the real business impact.”
So, it will be purely coincidental if Drate and I both happen to end up talking about that topic. And if our presentations both end up using the same PowerPoint template, well, that might also have the appearance of being coordinated, but experienced marketing and advertising professionals who have been in the industry for 3 to 5 years know that it would just be another strange coincidence.
It’s almost as strange as the new Americans for a Better Tomorrow, Tomorrow super PAC ad, “Mitt the Ripper.”
And I believe Colbert when he says, “I have nothing to do with that ad. I have no control over that ad….I can’t tell Americans for a Better Tomorrow, Tomorrow what to do. It’s not my Super PAC, George.”
Oh, and it’s also purely coincidental that my son, Brendan T. Jarboe, who is a student at Boston University School of Law, has applied to become a summer intern at Americans for a Better Tomorrow, Tomorrow. I’m definitely not coordinating with him, either.