Google Zeitgeist 2011: Rebecca Black, Google+, Ryan Dunn Top Searches


Google has released their Zeitgeist 2011 data, complete with the top 10 search queries in sports, entertainment, news, and more for 48 countries. Zeitgeist’s lists allow you to compare results of any two queries on each list across various sliding time spans on an interactive graph, with hyperlinked icons indicating where news articles are available.

Global data shows that Rebecca Black was the fastest rising query in the world, with searches for her name increasing more than 10,000 percent in 2011. Google+ and Ryan Dunn were the next fastest growing queries worldwide.

Compare this to last year, when ChatRoulette, iPad, and Justin Bieber topped the international list. The complete Fastest Growing Queries - Global 2011 list is as follows:

  1. Rebecca Black 
  2. Google+ 
  3. Ryan Dunn 
  4. Casey Anthony 
  5. Battlefield 3 
  6. iPhone 5 
  7. Adele 
  8. TEPCO (Japanese electric utility company) 
  9. Steve Jobs 
  10. iPad2

Fastest Falling Global Queries

Who lost the most traction in 2011? As Google Zeitgeist reveals the queries that fell fastest this year; see if you can spot the trend:

  1. MySpace 
  2. Hi5 
  3. Mebo (we believe they meant Meebo and not the misspelling) 
  4. Nasza Klasa (social network) 
  5. Netlog (social network) 
  6. Baidu 
  7. Wer Kennt Wen (social network) 
  8. Meinvz (social network) 
  9. Hotmail Correo 
  10. Delta Airlines

Fastest Rising People Queries in the World


If you were worried about the future of mankind given that Kim Kardashian made top 10 lists by Facebook, Bing,, and AOL, fear not... she’s nowhere to be found. The Fastest Rising People Queries - Global were:

  1. Rebecca Black 
  2. Ryan Dunn 
  3. Pippa Middleton 
  4. Casey Anthony 
  5. Adele 
  6. Steve Jobs 
  7. Amy Winehouse 
  8. Osama bin Laden 
  9. Charlie Sheen 
  10. Kate Middleton

Visit Google Zeitgeist 2011 for query breakdowns by country, segmented into topics. Also, check out this short video Google released, highlighting the top events of 2011:

About the author

A member of the Professional Writer's Association of Canada, Miranda has authored more than 60 e-books, 300 client projects, and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies.

Miranda studied e-commerce at Athabasca University and specializes in marketing, business and educational material. She currently assists the Province of Ontario Ministries of Research & Innovation and Economic Development, Trade & Employment with their copywriting and SEO goals. She is one of a handful of Canadian consultants experienced with Ontario's new adult literacy curriculum framework and as such, is contracted by literacy agencies and publishing houses to develop new learning material.