SES New York 2010 to Offer Search Engine Optimization, Search Analytics, and Paid Search Training

NEW YORK, NY, March 3, 2010--Search Engine Strategies (SES) New York will continue its tradition of SEM training prior to the event in 2010. This year, three organizations will be offering full day courses:  Bruce Clay, Inc.'s Bruce Clay will be leading a session covering Search Engine Optimization, the Web Analytics Association (WAA) will be running a session on Search Analytics, and Page Zero Media will offer a course on Paid Search Training.


SES New York, being held from March 22-26, 2010, will offer presentations, panels and networking events for marketing professionals working in the search engine optimization (SEO) and pay-per-click (PPC) arenas. SES New York is organized and programmed by the SES Advisory Board and Search Engine Watch, the leading authority on search engine marketing. Marketers can register for the conference at a pre-show discount rate through March 22.


The Bruce Clay workshop is appropriate for both technical and marketing staff and offers strategy and tactics necessary for the modern search world. Attendees will learn how to change and update their sites while staying away from the techniques that can get a business into trouble, also known as white-hat SEO methods. Fee to attend the full-day workshop is $1,245.


WAA is an organization created to measure, collect and analyze internet data for the purposes of understanding and optimizing web usage. "Search Analytics 201" is a new program, intended to improve the results of search marketing through web analytics. The fee to attend the full-day workshop is $795.


Page Zero Media's Andrew Goodman and Mona Elesseily will be sharing instruction roles for their company's course, "Paid Search Training: Core Concepts + Resources For Relentless Improvement." This course covers the fundamental drivers in building, testing, analyzing, refining, automating and risk-proofing paid search campaigns. Fee to attend the full-day workshop is $1,245.


"We figured having an industry luminary like Bruce Clay kick off SES New York this year would shift things into high gear immediately.  Then we added the innovation and expertise of WAA and my friends Andrew Goodman and Mona Elesseily at Page Zero Media. This is an elite lineup of instructors--I can legitimately say there's something for everyone here," remarked Matt McGowan, Publisher, Head of U.S. for Incisive Media. "We're giving attendees a lot to choose from here, and we're confident participants will come away feeling like their marketing dollars have been well spent."


"We've decided to only be involved in the top search conferences, and SES New York ranks among the best," remarked Clay. "Anyone attending our intensive one-day workshop will gain a solid foundation in SEO. If you are at all interested in how to utilize the best, most successful techniques in the online marketing business, I encourage you to join me for the workshop."


About Bruce Clay, Inc.

Bruce Clay, Inc. was founded in 1996, providing search engine optimization services, PPC advertising management, SEO training and the full-featured SEOToolSet®. Along with offering high-quality internet marketing services, Bruce Clay, Inc. has led the industry by authoring the SEO Code of Ethics, creating the downloadable Search Engine Relationship Chart®, and presenting a certification program to promote ethical search engine optimization practices. Today the company serves the U.S. with offices in California and New York, and internationally in Australia, India, Italy and Japan. For more information, visit


About WAA

The Web Analytics Association unites and fosters the interests of industry practitioners, vendors, consultants, and educators who use, sell, install, implement, consult, teach and train in the field of web analytics. They define industry best practices, develop and implement analytic training and certification programs, and unite professionals, consultants, and users to promote their field worldwide.


About Page Zero Media

Founded by Andrew Goodman in 2000, Toronto-based Page Zero Media combines thought leadership and an extensive client track record in accountable online marketing. A team of self-described "AdWords junkies," Page Zero's employees also claim to be good at "other things."  Other than paid search marketing, Page Zero also specializes in conversion improvement, search engine optimization and online public relations.


About SES
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit

For more news and event updates visit the SES blog at:




For more information, contact:

Greg Jarboe, SEO-PR, Inc.



Christian Georgeou, Incisive Media

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