Google Launches Interactive Rich Media Ads for Tablet Advertising


Google has launched a series of new rich media ad formats, designed to engage tablet and mobile users. Consumers “have higher expectations of ads on tablets, believing they should be more interactive and touch screen friendly,” they said in a Google Mobile Ads blog post announcing the new ads.

They’ve created a series of templates that allow marketers to drop in existing media, such as photos and logos. The templates are optimized for mobile, tablets, or desktop targeting.

Google released a two-minute infomercial video describing the new interactive rich media ad templates, currently in beta, which include:

  • Spotlight showcase 
  • 360 showcase 
  • Swipable gallery 
  • Catalog gallery 
  • Scatter gallery 
  • Stack gallery 
  • Slideshow showcase 
  • Slideshow banners 
  • Locator, for local rich media to drive foot traffic

The new ad format development was the result of two Google studies this year. The first was on tablet search trends; the second a deeper look into how consumers engage across different devices and how they’re actually using their tablets. Search Engine Watch’s Howie Jacobson offered his recommendations on advertising to tablet users based on the results of those studies.

Coincidentally (or not), these new ad formats are coming into play just as Google has released Currents, an iOS and Android-friendly news and social reader app.

About the author

A member of the Professional Writer's Association of Canada, Miranda has authored more than 60 e-books, 300 client projects, and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies.

Miranda studied e-commerce at Athabasca University and specializes in marketing, business and educational material. She currently assists the Province of Ontario Ministries of Research & Innovation and Economic Development, Trade & Employment with their copywriting and SEO goals. She is one of a handful of Canadian consultants experienced with Ontario's new adult literacy curriculum framework and as such, is contracted by literacy agencies and publishing houses to develop new learning material.