Eightfold Logic has added a new feature that factors CPC into keyword scores in InboundWriter, their content optimization WordPress plugin. This new addition allows writers to factor in their Google AdSense advertising strategy during the content creation process, monetizing content as they type.
InboundWriter began as a real-time search and social data web-based app, designed to help writers optimize content for up to three core terms. LinkOrbit co-founder and SEW author Brent Rangen took InboundWriter for a test-drive early on, while it was still in beta. At the time, the only version available was the web-based app; InboundWriter launched as a WordPress plugin in October.
Until now, it used a 25-point algorithm to research and score keywords, based on the three core keywords input by the writer and the subsequent search and social data it pulled in. The CPC of each term is a new scoring factor based on whether Advertising Strategy is very important, somewhat important, or not important at all to the writer.
I asked Rangen what he thought of the changes, as he’s been using the tool since he wrote his first review.
"They’re evolving quickly to serve the needs of professional blogs, and now, with the most recent feature of CPC prices for AdSense, InboundWriter also appeals to affiliate marketers,” Rangen said. “Not only that, but it’s available right in the WP WYSIWYG editor. This is a company to watch, as they are soon going to identify a first-of-its-kind asset for the new writer."
After my first interview with the crew at InboundWriter, when their plugin launched in October, I installed it on one of my own blogs to try it out. As someone fairly used to doing things my own way and pretty comfortable in content optimization, I wasn’t sure how helpful it could be. I was skeptical at first that it could even be of value to bloggers with little to no working knowledge of SEO; did it really do what it said it would do?
My own experience was that it was pretty convenient to have the scoring data at hand, it didn’t interfere with the way I normally write, and it didn’t encourage me to write unnaturally. If anything, it was a good reassurance that I wasn’t going overboard with any of my terms and it suggested placement where I would normally target anyway. The optimization benefits may be an obvious helping hand for new bloggers, but the time saving and convenience factors can be useful for experienced writers, as well.
With this update, an info box for each keyword links to popular search resources, indicates the popularity and competition levels, and now also displays dollar-sign icons indicative of CPC on a scale of 1 to 5.
Inbound Writer’s Jay McCarthy spoke with SEW about the latest improvements. “You can use other tools to get a feel for CPC prices for words that you’re targeting, but to our knowledge, this is the first time it’s been integrated into the content creation part of it,” he said.
Two additional updates are minor, but make the research and writing process easier and less time consuming. The first is its ability to evaluate text blocks of at least 200 words, to suggest keywords without writer input. Rather than writing to a few terms, writers can write freely and optimize later in the content creation process.
The second tweak allows the writer to update all keyword data at any point throughout the process, by selecting “Research topic again.” This is particularly helpful for writers who may start on one idea, but find themselves moving in another direction as they actually write (as can happen).
So far, these new updates, including the integrated CPC data, are available only in the WP plugin of InboundWriter, though McCarthy said a web update may be a possibility. To date, WordPress bloggers have downloaded the InboundWriter plugin over 2,600 times; the branded version is free to use, while the Pro version is $19.95 per month.
Have you tried this plugin, or do you have another favorite content optimization resource? Let us know in the comments!