Fast Company blogger Chris Stevens warns app developers may be gambling with their time and money as they build programs to sell in Apple App Store. For every Appillionaire, Stevens explains, there are thousands who lose money.
Success, like in any creative endeavor, is hard to come by. App developers should think of scripts written compared to movies made, or novels written that turn a profit, Stevens warns in an article adapted from his book, "Appillionaires: Secrets from Developers Who Struck It Rich on the App Store".
What programmers have gained is a sense of cool. Everyone thinks apps are cool - there have been billions sold. Stevens observed how people are showing new interest in people who say they are programmers or app developers. This I understand - once I mention I do search engine marketing the next words I usually hear are "I have this website..."