Searchmetrics introduced Searchmetrics Essentials this week, marrying search analytics software with a social media data module. Inside one tool, users can analyze and compare data from their own and competitors’ organic, paid and universal search, as well as popular social media networks.
The two modules that comprise the Searchmetrics Essentials each run on a separate database, which Searchmetrics is calling “the largest, fastest databases available for search and social media.” On the social side, it measures influence, determines which types of content are most popular, identifies marketing opportunities, and more. Social Visibility currently monitors accounts across 15 countries on Facebook, Twitter, LinkedIn, Google+, Delicious, and StumbleUpon. The Searchmetrics Suite itself is capable of monitoring over 100 search engines in 30 countries.
The Social component is a standalone tool that also integrates with the SEO + SEM tool within the Searchmetrics Suite. Dr. Horst Joepen, Searchmetrics CEO, explains, “Many tools on the market pull from third-party data sources, but this provides no unique advantage. Our data includes more than just raw numbers, but actionable analytics to help companies quickly take advantage of opportunities all within one dashboard.”