It’s been a busy week in the upper echelons of search and social at the enterprise level! Online marketing software and services provider Optify just announced a program for agencies to sell directly to clients. They will offer training, support, and account management to Partner clients.
Online marketing agencies lacking in-house SEO, social media, lead generation or marketing analytics capabilities can expand while taking advantage of volume discount pricing by offering these solutions through Optify. “We’ve seen success from early participants who have gained new business, become more efficient, and seen dramatic growth in traffic and leads for clients,” said Sam Wheeler, vice president of sales at Optify.
All editions are available through the Partner Program including Optify Basic, Professional and Enterprise. Key features of the agency product include multi-domain management and APIs for custom reporting.
KathodeRay are among the first agencies to take Optify up on their offer. “Optify has helped us better quantify our service offerings and generate positive results for our clients through superior marketing tactics,” said Ashley Rio, director of marketing strategies at KathodeRay. “We’ve yet to see any business software that can enable the type of results we’ve achieved with Optify.”