Google Promotes Republican Primary Candidates Debate

Fox News and Google are hosting the September 22 Republican presidential primary candidates debate. In an effort to promote their YouTube live streaming of the event, Google has added a link to the bottom of their search page where people can submit questions.

ask-a-republican-google

In 2008, YouTube hosted their first presidential debate between Democrat Barack Obama and Republican John McCain.

YouTube has become the repository of video information. When an event is broadcast somewhere in the world and you want to find it after the fact, YouTube is the place the majority of the world goes. Lately, they have also been generating their own content and the sponsorship of political debates is a smart move, as many people don't watch them live.

It would be interesting to know the traffic volume the inclusion of that link below the Google search generates. YouTube is getting good at creating these on the fly landing pages for streamed events, as the debate example below shows. Getting questions submitted in advance has become a popular way to engage the audience and get others to virally bring their friends hoping to see the question asked.

YouTube Google Fox News GOP Debate

This new interaction between television and the web is becoming more prevalent. Using Twitter during broadcasts seems to now be standard with a number of shows, if Google were to tailor links below their search page based on known previous actions maybe this interaction could be wide reaching. TV stations would clamor for the spot if it were offered for sale.

As marketers we need to be aware of how potential clients are manipulated – this is one political candidate marketers need to watch.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.