Bing Pwns Google with New Search Results: You’re Evil Whiners


A couple of fun search results appeared on Bing for a brief period on September 9 to fuel the fire between Microsoft’s search engine and their nemesis, Google. Microsoft seems to believe revenge is best served cold; think way back to 1999, when a Google search for the term “more evil than satan” gave top ranking to the Microsoft homepage.


As of Friday, that search query produced an “Easter egg” hardcoded result at the top of the page, above all search results, that said, “more evil than Satan himself = 10^100.” It would be pretty difficult for Microsoft to argue this isn’t a direct shot at Google, given that this number represents a googol, said to have spawned the search giant’s name.


The second jab was the search term “hiybbprqag,” a nonsensical word Google made up earlier this year to “prove” Bing was copying their search results – and later defined by Stephen Colbert as "you got served." As of Friday, a WoW-inspired translation of Google’s honeypot word appeared when Google’s own Andy Arnt searched for hiybbprqag and posted his findings on Google+.

Zing! In some Microsoft office somewhere, exact location unknown, a grown man is undoubtedly stroking his beard deviously and mumbling, “Lok’tar!”

"Bing was having a little Friday Fun with our friends in Mountain View," a Bing spokesperson told Search Engine Watch. "Those results have since been taken down."

Reports of Orcs preparing for battle inside the Googleplex, in the deepest regions of the Grombolar, are unconfirmed.

About the author

A member of the Professional Writer's Association of Canada, Miranda has authored more than 60 e-books, 300 client projects, and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies.

Miranda studied e-commerce at Athabasca University and specializes in marketing, business and educational material. She currently assists the Province of Ontario Ministries of Research & Innovation and Economic Development, Trade & Employment with their copywriting and SEO goals. She is one of a handful of Canadian consultants experienced with Ontario's new adult literacy curriculum framework and as such, is contracted by literacy agencies and publishing houses to develop new learning material.