Google Losing War With Scraper Sites, Asks For Help

spam-spam-spamGot scraping issues? Google wants you to report scraper websites – those sites that exist for no other reason than to monetize copied content, usually with AdSense – in an effort to test and improve its algorithms. Blog scrapers are the big target.

Google’s Matt Cutts put the word out on Friday via Twitter: “Scrapers getting you down? Tell us about blog scrapers you see… We need datapoints for testing.”

Google’s form requires you to provide three pieces of information:

  • The exact query that shows a scraping problem, such as a scraper outranking the original page.
  • The URL of the original content.
  • The URL of the scraped page.

Report examples of scraper pages to Google here

Before rolling out the Panda update, Google launched a “targeted” algorithm designed to better detect and reduce spam in Google’s search results and lower the rankings of scraper sites and sites with little original content. Only 2 percent of queries were reportedly impacted by the January algorithm rollout.

Following Panda, there were complaints that scrapers began outranking sites with original content. Seems Google is now trying to address this problem.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.