Bing now powers Yahoo’s organic search results in the UK, France, Germany, Spain, Italy, and India. The back-end change, part of the Search Alliance transition, began Aug. 3. Bing now is serving the organic results for Yahoo in 17 countries.
Yahoo advises to compare your organic results on Yahoo and Bing for important keywords that drive search referrals and sales, and modify your paid search campaigns to compensate for any potential lost traffic. Yahoo also advises website owners to review Bing Webmaster Tools and optimize for the Bing crawler so it appears in both Yahoo and Bing’s organic results.
Paid search results will be transitioned later, and Yahoo is advising PPC managers to continue using Yahoo Search Marketing as usual.
Neither Bing nor Yahoo are much of a global force. For example, in the UK, Google accounted for 92 percent of searches in June, while Yahoo and Microsoft combined for just under 6 percent of searches, according to Hitwise data.
On July 22, Yahoo announced the transition from Yahoo to Bing in New Zealand, Argentina, Chile, Colombia, Peru, and Venezuela. Organic results switched last August from Yahoo to Bing in the U.S. and Canada, later expanding to Australia, Brazil, and Mexico in January.
The 10-year Search Alliance deal was struck in 2009.