Google Celebrates French Independence With Bastille Day Doodle

Bastille Day 2011 Google Logo

On July 14, 1789, as the French citizenry stormed the feared Bastille in what would become the act of the French Revolution that most symbolized the overthrow of the monarchy, ideas of Google Doodles were more than 200 years away. Today, 222 years later, the Google Doodle recognizes the French national celebration and embraces its symbols.

The picture used for Google's logo captures a simpler France with the trees adorned with lanterns in the national colors. People can be seen partying and there are party swirls at the right edge of the logo.

Bastille Day was started the first year after the storming of "the Fortress" as it translates. Lafayette, who had helped the U.S. with its own revolution a few years previously, proposed the holiday, though it was not made an official national holiday until 1880.

Fireworks and parties are thrown throughout France and the military march on the Bastille as part of the event.

Google has been celebrating the event since 2000 and it is the longest running Doodle for a national celebration outside of the United States, and is only beaten overall by 4th of July and Thanksgiving and other global events like Halloween and Christmas.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.