Richard Scarry Gets Google Doodle On 92nd Birthday

Popular children's author Richard Scarry - born June 5, 1919 and died April 30, 1994 - received the cyber equivalent of a star on the walk of fame - a Google Doodle. His Busytown series were his most popular.


Scarry studied at the School of the Museum of Fine Arts in Boston before World War II - where he was in the army. After the war he eventually joined Little Golden Books and started his children's books.

He has sold over 100 million copies of his books and they have been translated in to 30 languages, though his Doodle is only being shown in the United States.

Parents and children - and most people born since the 1980s know the name. His work has been made in to numerous television shows and videos and even computer games for young children.

richard-scarry-google-doodleLowly Worm was a main character in The Busy World of Richard Scarry and BusyTown Mysteries. The bow-tied worm also appeared in many other Richard Scarry books and also appears as the l in the mini-version of today's Google Doodle at the top of the search results pages. It's interesting that Google made this different image for the logo at the left - most doodles are just minimized when you see them at the left.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.