Google Apps Could Soon Not Work In Your Browser

In a quiet announcement on their Docs blog, Google said they would not be supporting Firefox 3.5, Internet Explorer 7, and Safari 3 or older browsers as of August 1.

browser-wars

They warn "in these older browsers you may have trouble using certain features in Gmail, Google Calendar, Google Talk, Google Docs and Google Sites, and eventually these apps may stop working entirely."

Obviously Google programs will work best in their browser, Chrome, which conveniently is top of the alphabetic list for updating browsers they include in their announcement. The push to gain more of the browser market is coming from many of Google's products. They have occasionally promoted it on the search page, and is branding it well on its first television ads.

The push for updating browser is also to take advantage of HTML5 which has just recently been interacting with browsers and having problems in older versions. As more interactive capabilities are introduced to the web it becomes important to have the latest version of browsers that support the technology.

Latest stats on Chrome put it between 12.52 and 25.6% of the browser user market. If their programs cease working in some browsers they could be getting antitrust problems along with an increase in market share.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.