Bing Maps Changes View of Streetside

Bing Maps announced changes to it's Streetside view. Using a novel interface, Bing has flattened steet-level images and lets you scroll the images as one gigantic panorama to navigate the map. Previously, Bing Maps had 360-degree panoramas in Streetside View. Referring to them as "bubbles," Microsoft acknowledges the difficulty in navigating from "bubble to bubble," especially across large areas.

Bing's new Streetside View shows panoramas of the currently displayed street in beneath a snippet of the map along which you're traveling. Information, including businesses, transportation and a scale of distance appear below the imagery. As you pan the image, the map and information areas update. An icon on the map indicates not only your position, but also the direction you are facing.

Using the scroll wheel or the buttons provided allows you zoom in and out of the image. A nifty U-Turn icon next to the street label allows you to switch the view to the opposite side of the street.

bing-streetside-sanfran

The image stitching is impressive and works surprisingly well, even on images of the hilly streets of San Francisco. While the experience is great in a browser, it is bound to be more impressive when it hits the Bing app for iPad.

About the author

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.