Bing Maps Changes View of Streetside

Bing Maps announced changes to it's Streetside view. Using a novel interface, Bing has flattened steet-level images and lets you scroll the images as one gigantic panorama to navigate the map. Previously, Bing Maps had 360-degree panoramas in Streetside View. Referring to them as "bubbles," Microsoft acknowledges the difficulty in navigating from "bubble to bubble," especially across large areas.

Bing's new Streetside View shows panoramas of the currently displayed street in beneath a snippet of the map along which you're traveling. Information, including businesses, transportation and a scale of distance appear below the imagery. As you pan the image, the map and information areas update. An icon on the map indicates not only your position, but also the direction you are facing.

Using the scroll wheel or the buttons provided allows you zoom in and out of the image. A nifty U-Turn icon next to the street label allows you to switch the view to the opposite side of the street.


The image stitching is impressive and works surprisingly well, even on images of the hilly streets of San Francisco. While the experience is great in a browser, it is bound to be more impressive when it hits the Bing app for iPad.

About the author

A seasoned Web developer since 1993, Thom is a technical SEO and digital analytics veteran. Thom started his first Web consultancy, New York Web Works, in 1997 and never looked back. His current role as Director of Analytics at Acronym puts him on the forefront of analyzing websites of some of the biggest brands.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. A ghost author of over a dozen technical training manuals, Thom has written for several industry blogs. He is a regular speaker at ClickZ Live events and is also a veteran of TEDx.