Microsoft adCenter Improves Daily Budget

Earlier this year, Microsoft announced they would be implementing a new daily budget feature for their PPC program. The time for implementation has come. Tomorrow (June 1st), the new feature will be rolling out to all daily budget advertising accounts.

new-daily-budgets

What’s more, with the daily budget feature, you will no longer have to set monthly budgets (previously both were required), and it acted as a means of protecting yourself from overspends. Adcenter automatically calculates the daily spend into the days per month to calculate the monthly maximum spend.

day-month-adcenter-settings

It is still optional to include both daily and monthly budgets. However, you have more control over how the budget is depleted now.

Frank Watson covered this new daily budget feature in depth, earlier this month. The adCenter team recommend users to take action now to "evaluate your daily budget amount to ensure that it reflects the total amount you target to spend in the month."

About the author

Minnesota-spawned Brent Rangen is on the top of his game. 2010 Small Biz Discovery Contest Winner (Bruce Clay, Inc.), SEW News Author, and highly desirable internet marketing trainer. In his spare time, Brent enjoys cow tipping, table tennis, and squeaky cheese from Wisconsin.

Brent is also a partner at LinkOrbit and owner of the Optimize Guyz, a SEO and Custom WordPress Design Agency out of Central Minnesota.