Blekko made more moves in the search space today, announcing a partnership with Flipboard the app for iPad. Blekko will now power the social magazine's keyword searches.
"It's a tremendous opportunity to partner with a great brand and an outstanding product that delivers such an awesome experience for its readers," said Rich Skrenta, CEO of blekko. "We hope we can make the experience even better by pointing Flipboard readers to the absolute best sources of content via RSS feeds on any topic, without spam."
Flipboard, one of the most popular apps on iPad, prides itself on bringing its users' social links and media in one place, with a unified, magazine-like feel, helping people share content across social networks in one app. For the partnership, Blekko developed a specific API for Flipboard users with quality content from RSS and social feeds and offer Flipboard users direct access to the best feeds online.
This is not Blekko's first foray into social. Last month, Blekko announced the inclusion of Facebook comments into results pages. Add the slashtag /facebook to any Blekko search query and you can see the entire news stream of your connected Facebook account.
Blekko teamed up with DuckDuckGo last year, helping to bolster usage. Their anti-spam stance and recent respect for user privacy shows they are serious about creating a quality user experience. Blekko tells Search Engine Watch the Flipboard API is part of their ongoing efforts to weed out the spam from their users' search experience.
Clearly Blekko is continuing to reach out and grow. Have you tried Blekko or Flipboard? Let us know below.