YouTube has just added 3,000 new movie titles for rent in the U.S. At the same time, YouTube is also bolstering its investment in the content that's already being viewed by hundred of millions of people on YouTube. The 20,000+ YouTube partners -- folks like Machinima, Annoying Orange and Ryan Higa -- are producing original content for the web and commanding TV-size audiences for their own brand of programming.
This trend started back in October 2008, when the video sharing site starting to test full-length programming. As Search Engine Watch reported in "Beam Me Up, YouTube!" the video sharing site started by offering "Star Trek," "MacGyver," and "Beverly Hills, 90210" through a deal with CBS.
Now, YouTube is adding thousands of full-length feature films to go with the thousands of full-length TV episodes on the video sharing site.
According to a post by Camille Hearst, Product Marketing Manager, and Matt Darby, Product Manager, on the YouTube Blog, "In addition to the hundreds of free movies available on the site since 2009, you will be able to find and rent some of your favorite films. From memorable hits and cult classics like Caddyshack, Goodfellas, Scarface, and Taxi Driver to blockbuster new releases like Inception, The King's Speech, Little Fockers, The Green Hornet and Despicable Me."
And according to a post by Salar Kamangar, Head of YouTube, on the Official Google Blog, "Six years ago, there were two types of video: video you watched on your TV, and video you watched on your laptop. Today there's increasingly just video, and it's available everywhere: on a phone, a tablet, a laptop or a television screen, in your office, on your couch, in a cab."
He adds, "YouTube isn't about one type of device or one type of video. Content from traditional media partners, made-for-web and personal videos all co-exist on the site."
This is really big. And it's highly disruptive.
Or, as Dr. Peter Venkman put it in "Ghostbusters": "Human sacrifice, dogs and cats living together... mass hysteria!"