Facebook Serves 31% Of All Display Ads In Q1 2011

Facebook now dominates display advertising, serving 31.2% of all ads delivered in the first quarter of 2011, VatorNews reported. To fully appreciate the number, Facebook served more ads than the next three: Yahoo, Microsoft and AOL.

Guess Google should be looking at Facebook as their major competitor. Seems they dominate display ads just as Google dominates PPC ads.

The social networking giant accounted for 346 billion display ad impressions in the U.S. for the first quarter of 2011, or 31.2 percent of all impressions displayed in the quarter, according to comScore. To restate, that means Facebook last quarter was responsible for nearly one in three ad impressions.

The truth is that we shouldn't really be surprised by these new statistics. Signs of the social advertising boom are everywhere.

Social media advertising revenues are expected to quadruple from $2.1 billion in 2010 to $8.3 billion in 2015, representing annual growth of 31.6 percent, according to BIA/Kelsey's U.S. Local Media Annual Forecast published earlier this week. And that only adds fuel to the fire of Facebook's earnings, which are expected to top $2 billion this year," Vator News reported.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.