Banner Ads We'd Like to See

Most searchers have trained themselves to ignore banner ads. Here is a novel collection of hilarious parody ads that take the "truth in advertising" adage to a pleasant extreme.

"X-Cam: The World's Most Annoying Pop-up Ad." "Free AOL 7.0 CD - Coming Soon to a Landfill Near you." These are just a couple of the banner ads created by "Zack Urlocker," a the pseudonym for a silicon valley software executive with a sharp but spot-on sense of humor.

Urlocker writes: "Sick of banner ads pumped full of promise and puffery? Whatever happened to so-called "truth in advertising?" In the 1960s, David Ogilvy, founder of Ogilvy & Mather, one of the world's most successful ad agencies, criticized the lack of creativity among his Madison Avenue colleagues by reminding them 'the consumer is not an idiot, she is your wife.'

"Ogilvy must be rolling over in his grave with today's banner ads, pop-ups, pop-unders and spam. So take a look at these fake banner ads and see if they aren't a bit closer to the reality of high-tech."

If you really like the ads, Urlocker invites you to display them on your own site.

Banner Ads We'd Like to See

More Banner Ads We'd Like to See

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.

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About the author

Chris Sherman is a frequent contributor to several information industry journals. He's written several books, including The McGraw-Hill CD ROM Handbook and The Invisible Web: Uncovering Information Sources Search Engines Can't See, co-authored with Gary Price. Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients. From 1998 to 2001, he was's Web Search Guide.