A Guide to Search Engine Marketing

A new book tackles the ambitious challenge of explaining how search engines work, and the optimizing and marketing techniques that can improve search engine rankings.

Search Engine Marketing, weighing in at well over 300 pages, strives to cover just about everything you'd want to know about how search engines work. The first part of the book covers the operational aspects of search engines and directories. The second part focuses more on the strategies and tactics of effective search engine marketing.

From the table of contents:

  • A Brief History Of Search Engines
  • How Search Engines Work
  • How Directories Work
  • Pay For Inclusion Services
  • Submitting To The Major Players
  • Meta Tags And Important Html Tags
  • Keywords And Writing For Search Engines
  • Problem Pages
  • Sources, Courses, Tools And Resources
  • The Interviews
We plan to do a thorough review of the book in the fall, but in the mean time, the editors of Search Engine Watch felt it was important to alert SearchDay readers to the book.

Search Engine Marketing
E-Book Format, $97 USD
Read more about the book at this site. Skip the hype-heavy home page and use the blue tabs on the left side of each page for the most useful information about the book.

High Rankings' Advisor Review: Search Engine Marketing
Jill Whalen's review of the book.

fantomNews Review: Search Engine Marketing
Ralph Tegtmeier's review of the book. Scroll down or use Control-F to search for the "fantomTip" to find the review.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.

Online portals news
Two million iranians log onto Yahoo daily,...
National Center For Policy Analysis Aug 8 2002 10:08AM GMT
Online information news
Reed Elsevier optimistic on growth...
Media Guardian Aug 8 2002 9:54AM GMT
Domain name news
IPv6: The Future of Internet Addresses...
Linux Magazine Aug 8 2002 4:09AM GMT
Online search engines news
Google Teaming Up With the NY Times...
Research Buzz Aug 7 2002 6:36PM GMT
Online content news
Premium Online Content Models That Work...
BizReport.com Aug 7 2002 4:13PM GMT
Top internet stories
Vietnam cracks down on 'harmful' Internet use...
ZDNet Aug 7 2002 11:12AM GMT
Domain name news
VeriSign's Marketing Is Subject of F.T.C. Investigation...
New York Times Aug 7 2002 4:43AM GMT
Top internet stories
U.S. Monitoring Internet Attacks...
New York Times Aug 7 2002 0:48AM GMT
Online search engines news
Trademark Search Engine TrademarkBots Unveils New Features...
URLwire Aug 7 2002 0:12AM GMT
NTT develops high-speed, large-volume net search engine - report...
Ananova Aug 6 2002 11:17PM GMT
Online content news
A Tangled Web: New Media and the Catholic Scandals...
Online Journalism Review Aug 6 2002 10:42PM GMT
Online portals news
Yahoo snaps up stake in Finland's Sonera Zed...
CNET Aug 6 2002 9:22AM GMT
Internet: international news
Taboo Surfing: Click Here for Iran...
New York Times Aug 6 2002 6:45AM GMT
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About the author

Chris Sherman is a frequent contributor to several information industry journals. He's written several books, including The McGraw-Hill CD ROM Handbook and The Invisible Web: Uncovering Information Sources Search Engines Can't See, co-authored with Gary Price. Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients. From 1998 to 2001, he was About.com's Web Search Guide.