SearchDay | The Organic and Paid Balancing Act

Today's Top Story:

SEW Expert - William Flaiz William

The Organic and Paid Balancing Act
As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. By making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility.
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Search Engine Watch Experts Columns

SEW Expert - Michael Boland Michael

The Future of Online Ads: Location, Location, Location
Location awareness -- the concept that a device knows exactly where it is -- is changing the way mobile search works. Search applications are being developed to tap into this capability and serve more locally relevant content. The next steps will be for national advertisers and ad networks to serve ads that are actually useful and actionable for local users.
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SEW Expert - Chris Boggs Chris

SEO During E-Commerce Application Development
E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization. As with large-scale Web site designs and redesigns, putting search engine optimization off until after the fact can be a costly mistake.
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SEW Expert - Sage Lewis Sage

Zappos + Twitter = Innovative Success!
Most companies use Twitter as a PR machine, covered in a thin veil of down-home personalization. But Zappos' CEO exposes a deep level of intimacy and behind the scenes information. That's how they connect with their audience, and get links as a result.
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SEW Expert - Ron Jones Ron

Facebook: Get Educated on the Hottest Social Media Platform
Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. Now it's used to do the same on the Internet campus.
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News from the Search Engine Watch Blog

Microsoft's Net Income Increases by 2%
Posted by Nathania Johnson Oct 24, 2008

Microsoft announced its earnings for the fiscal quarter ending September 30, 2008. For them, it's the first quarter of their fiscal year, while other companies go with the traditional calendar and call it their third quarter. Their net income increased by 2%. This was due largely in part to XBox360, a ...
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AdWords API Gets an Update and Extra Quota
Posted by Nathania Johnson Oct 24, 2008

Google's AdWords API team has released version 13 of the open source tool. The update includes the following: New geotargeting optionsActive campaign and ad group retrievalCampaign budget suggestions Quality-based bid and quality score supportMobile Image Ad supportEasier MCC account hierarchy retrievalMCC Alerts supportSearch volume data returned in KeywordToolServiceMinimum bids no longer ...
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AzoogleAds Launches iPhone Application
Posted by Nathania Johnson Oct 24, 2008

AzoogleAds, a division of Epic Advertising, today announced the beta launch of an iPhone publisher reporting platform, iMobilePublisher. The platform will be available as an iPhone and iPod Touch application. Users will be able to payment history, leads, stats, clicks and effective CPCs. Publishers will also be able to sort by ...
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LinkedIn Launches Market Research Survey Service
Posted by Nathania Johnson Oct 23, 2008

LinkedIn has launched a new survey feature that will enable its members to conduct market research. LinkedIn is an online social network built around business and careers and has 30 million members. â””LinkedIn overcomes quality and authenticity issues that other sample providers face,â”” said Dan Shapero, Director of Business Services, LinkedIn. ...
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Search Engine Watch Forum Discussions

Is keyword tags totally irrelvant ? will it harm me if I fill it ? Oct 24, 2008
I am not new to SEO but still this thing have confuses me and I need a response from someone who can confirm this. 1. Is it worth my time to fill the keyword tags ? 2. Will filling keywords cause me more problem than to NOT have keywords tags at ...
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Links in Blog posts Oct 21, 2008
If someone provides a link to you via a blog post on a blog that has a PR of say 4 or so. What happens after a week or so when that post slides off the homepage and is now on a page with no PR? I assume ...
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Looking for SEO tool to check my sites Oct 20, 2008
Hi, I am a web designer and have been working on SEO for a while, got a few sites doing well but I would like to improve on this. I was wondering if you guys had any software to recommend which would analise any given site / page for keyword density, alt ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.