SearchDay | Create Something Newsworthy

Today's Top Story:

SEW Expert - Justilien Gaspard Justilien

Create Something Newsworthy, Part 3 -- Promotions
Promoting your content is more important than ever in our media-saturated world. You're competing with vast amounts of great content.
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Search Engine Watch Experts Columns

SEW Expert - Tim Ash Tim

The Decision-Making Funnel, Stage 4: Action, Part 1
We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness, interest and desire. It's time for some action.
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SEW Expert - Kevin Ryan Kevin

Build a Better Cesspool
Traditional media troops are pitted against the burgeoning voice of populace publishing. What's search's role in today's publishing environment?
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News from the Search Engine Watch Blog

Barcode Scanning Now Available for Google Product Search on Android
Posted by Nathania Johnson May 15, 2009

If you're the lucky owner of a G1 and are out and about shopping, mobile product search just got a whole lot easier - and fun. Now, you can use Google Product Search on your phone and do Barcode Scanning. (You'll need to install the Barcode Scanner app first.) Google Product ...
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Twitter Hockey Stick Continues to Take Shape in comScore April 2009 Stats
Posted by Nathania Johnson May 15, 2009

With the help of Oprah, the hockey stick that is Twitter growth stats continued to take shape in April 2009, according to comScore data. Twitter saw 17 million visitors last month, quadrupling its numbers over two months: However, with Twitter's loyalty problem, will Oprah's fans stick around? Or will this become ...
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The Great #googlefail of May 2009
Posted by Nathania Johnson May 15, 2009

Google services have gone down (or were down earlier today) in various cities. There aren't too many concrete details out there. ZD Net is reporting that the outages in New York, San Francisco, Chicago, Australia, France, China among others. There's also a possible glitch regarding Google and AT&T. According to CNet, ...
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Google Begins Health Search Experiment
Posted by Nathania Johnson May 15, 2009

Google has started a search experiment in relation to health-related queries. The experiment involves a survey, which is triggered by a small percentage of random health searches. The survey will ask whether or not a searcher is looking up a topic because s/he or a friend/relative is experiencing those symptoms ...
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Hulu Grows 490% in 1 Year, According to Nielsen
Posted by Nathania Johnson May 15, 2009

Hulu has seen explosive growth since its launch last year, according to data from Nielsen Online. The online video site, which features television programming, grew a whopping 490% year-over-year in April. Here are the top online video sites for last month, with YouTube maintaining its number one position: The demographic that ...
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Search Engine Watch Forum Discussions

Amazing, but no AdWords May 14, 2009
FYI: The future of search? If so we need to find a way to include ads :)
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AdWords - A Lost Opportunity May 14, 2009
Needless to say I spend a lot of time looking at Google SRPs. They must be far and away the most valuable real estate on the Web. So why is so much space wasted? Specifically, the organics typically stretch half way across the screen, followed by a huge white space, ...
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How do I solve this problem? May 12, 2009
For years many of our pages had first page rankings on Google. Over the last couple of months Google is now deciding to show our home page for most searches where we return even though those pages are less relevant. e.g. If you are searching for a divorce ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.