SearchDay | Of Local Search, Love Meters, and Raking Leaves

Today's Top Story:

SEW Expert - Michael Boland Michael

Of Local Search, Love Meters, and Raking Leaves
This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy.
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Search Engine Watch Experts Columns

SEW Expert - Sage Lewis Sage

Bribing People To Send You Emails With $50 Gift Cards
Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results.
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SEW Expert - Eric Enge Eric

Training Your Content Developers on SEO Copywriting
SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more important goal: creating a good user experience.
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News from the Search Engine Watch Blog

Google Offers Free TV Ad Creation with SpotMixer
Posted by Nathania Johnson Jan 16, 2009

Google TV Ads is now offering free tv ad creation with a self-serve video ad creation solution implemented inside AdWords. The solution was developed jointly between the two companies. The video creation tool has been available through a private beta since September. Now, it's open to everyone. Well placed TV ...
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Stock Price Low Yet New Yahoo CEO Could Make $19 Million Plus?
Posted by Frank Watson Jan 16, 2009

Apparently the new Yahoo CEO Carol Bartz could make well over $19 million dollars this year, according to Reuters. This despite the fact that some of her comments the other day caused a further dip in their stock price, the New York Times reported. Bartz receives a $1 million dollar base ...
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Google Apps Get an Added Layer of Security
Posted by Nathania Johnson Jan 16, 2009

Just a few days after the announcement of the Google Apps reseller program, comes news that an added layer of security has come to Google Apps. The new layer gives administrators the ability to set password length requirements and view indications of password strength. Apparently, Mick Jagger and Keith Richards ...
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Truveo Video Search to be Added to
Posted by Nathania Johnson Jan 16, 2009

AOL's Truveo video search has been added to, the online site of the San Francisco Chronicle. The search is currently implemented on the cars section with additional pages in the pipeline. sees 12 million unique visitors per month. â””Weâ””re delighted that has taken advantage of our technologies to ...
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HelloMetro Hiring Journalists to Cover Local News for Their Online Sites
Posted by Nathania Johnson Jan 16, 2009

HelloMetro is hiring former print journalists to cover the news for 10 of their local sites. They hope this will bring better local coverage as opposed to local sites they say just resort to blogs. â””We have avoided leaving our local stories to bloggers,â”” CEO Clark Scott said. â””Other websites lean ...
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Realtor Century 21 Moving Its TV Spend To Online Advertising
Posted by Frank Watson Jan 16, 2009

One of the largest national realty companies, Century 21, has decided to move a large part of their TV advertising budget for 2009 to online marketing, according to Advertising Age. While Advertising Age see this as part economic and part going where has worked for them over the past two years: "With ...
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Search Engine Watch Forum Discussions

2009 SEMPO InHouse Salary Survey is open Jan 16, 2009
Again this year we're running the In-House salary survey. *Click here to take the survey.* ( As with last year, we'll be sharing two levels of data: A summary view for non-members, and a deeper view with members. That said, you DO NOT have to be a SEMPO member to participate. The survey is anonymous, ...
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Logo Link Jan 16, 2009
Hi, I was just curious that having a Logo/Banner inbound link from any external website will have the same effect on ranking as having the text inbound link? I know that with text link we have the option of using keywords in the anchor text but how about the keywords in ...
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Keyword Selecton for region Jan 15, 2009
Hello there, I need some help regarding keyword selection for a client. Say I have a client who gives mortgage advice which only covers a certain area. However, if I look for keyword with say mortgage advice yorkshire this has relatively low search volume but if I leave it as mortgage advice this ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.