SearchDay | Should You Target the Head or the Long Tail?

Today's Top Story:

SEW Expert - Mark Jackson Mark

Should Your SEO Strategy Target the Head or the Long Tail?
If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron

Search Ad Quality Score 101, Part 2
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test.
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SEW Expert - Erik Qualman Erik

7 Social Media Predictions for 2009
It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Here are seven things to look for this year.
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News from the Search Engine Watch Blog

Report: Carol Bartz Accepted Yahoo Offer to Become CEO
Posted by Nathania Johnson Jan 13, 2009

The Wall Street Journal is reporting that Carol Bartz has accepted Yahoo's offer to become their next CEO. I have no link at the moment. Just a breaking news headline: Bartz is currently executive chairman of Autodesk, a design software company. She formerly was CEO of Autodesk and was an executive ...
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Obama to Nominate Former IAC Executive as FCC Chairman
Posted by Nathania Johnson Jan 13, 2009

President-elect Barack Obama is planning to nominate former IAC executive Julius Genachowski as FCC Chairman, according to the Wall Street Journal. IAC is the parent company of Before his stint at IAC, Genachowski was Chief Counsel to Chairman Reed Hundt of the Federal Communications Commission under the Clinton administration. He ...
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AdGooroo Releases Q4 2008 Search Advertising Data
Posted by Nathania Johnson Jan 13, 2009

AdGooroo has released data for search engine advertising in the fourth quarter of 2008. Google's first page advertisers grew by 58%, and Live Search grew by 42.3%. Yahoo only grew by 8.8%. More interesting tidbits from Q4: A combined Microsoft/Yahoo! entity would increase large advertiser counts on the Live Search network by ...
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Online Video Spend Up 36% in 2008 Topping $2.12 Billion, Expected to Grow in 2009
Posted by Nathania Johnson Jan 13, 2009

Online video gross media spend was $2.12 billion in 2008, up 36% from 2007, according to AccuStream. Here's a breakdown on the details: In-banner video impressions grew by 65% in 2008, and accounted for $1.5 billion in gross media spendInventory for pre-roll ads expanded by 12.6% in 2008, reaching 18.75 billion ...
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Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards
Posted by Nathania Johnson Jan 13, 2009

Four advertising groups have announced plans to collaborate on privacy standards for online behavioral advertising data. The four groups are: The American Association of Advertising Agencies (AAAA)The Association of National Advertisers (ANA)The Direct Marketing Association (DMA)The Interactive Advertising Bureau (IAB) The Council of Better Business Bureaus (BBB) is also participating in the ...
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Delicious Founder Joshua Schachter Now Employed by Google
Posted by Nathania Johnson Jan 13, 2009

Delicious founder Joshua Schachter was among several Yahoo! executives who fled the Sunnyvale search engine last summer. Yahoo! acquired Delicious, a social bookmarking site, in 2005. Now, Schachter is calling Google home when it comes to his career. Details on the new gig are thus far being kept private. Will he ...
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Mobile Search Training Workshop at SES London 2009
Posted by Greg Jarboe Jan 13, 2009

In addition to more than 40 conference sessions at Search Engine Strategies London on Feb. 17-19, 2009, there will also be four SEM and SEO training workshops at SES London on Friday, Feb. 20, 2009. These four-hour workshops provide the in-depth training you need to become (and remain!) a top ...
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Search Engine Watch Forum Discussions

URL Question Jan 13, 2009
If I have 2 different base urls ie: and how do I get them recognized as the same site for ranking purposes? What is the best option? I was thinking a tag on one of them. Assuming the content is duplicate.
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Broad match Jan 12, 2009
I have always be afraid of using broad match. Here is Google's definition *With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren't in your keyword lists. Keyword variations can include synonyms, singular/plural forms, relevant variants of your keywords, and ...
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Search result excerpt..confusing.. Jan 13, 2009
Hi all, I was doing a search on "office 2007" in google. This is the result. Then there is this first result that says "Click here to switch to other Office Online sites worldwide United States ( change) | All ... Get a deal on Office Home and Student 2007 | ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.