Search Engine Forums Spotlight

What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

Google to Change AdWords Ranking Algorithm
Search Engine Watch Forums
"I think this is simply a way for Google to get people to pay more for top positions but cloak it as delivering 'higher quality results.'"

Proposed: Google Should Stop Displaying Toolbar PR
Webmaster World
"Toolbar PR is not just a harmless toy or an entertainment. Despite openly discussed flaws, the toolbar 'report' affects the web culture in many ways - and most of them are negative."

SEO Budget
Cre8asite Forums
"What do you think a small business should budget if they are looking to outsource their SEO work?"

What Is Your Process to Review a Client's Site?
High Rankings Forum
"What is your process when reviewing a site for good SEO practices and general marketing strengths for a client? What do you give with a site analysis, and how do you do it? What tools do you use?"

Estimating Search Volume
Search Engine Watch Forums
"Anyone have suggestions for the best way to accurately estimate search traffic (preferably impressions, but clicks work too) before running a campaign?"

What Does a Website Design / SEO Business Look Like?
Search Engine Watch Forums
"Currently I am working from home and thinking of moving into an office soon. I was just wondering if anyone can give me feedback on where you work from."

Top 10 (or so) Points of Converting Site Visitors?
Cre8asite Forums
"What are the top points to remember when you want to maximize conversion ratios for your Web site visitors?"

Improving CTR on AdWords
Webmaster World
"I have spent quite a bit of time optimizing my pages to improve the quality score, and interestingly enough that has been a HUGE success. But the new pages, smaller Ad Groups, etc, while yielding a better QS, and a much lower CPC, has severely beaten down my CTR. I know CTR is a major factor in a higher QS, but oddly my CTR was much higher when the QS was lower (poor)."

Opinions on Google's Behavioral Targeting
Search Engine Watch Forums
"If used properly, it seems 'the database of intentions' or behavioral targeting could be much more powerful than traditional demographics."

Copywriters: What Do You Need from Me?
High Rankings Forum
"I want to create a form or page of information that is either in point form or is very simply written that outlines what I want to say on a page. The idea is for this to not be copy, but information that can easily be translated into any language and then used by a local copywriter to create copy for that market. Given this, what do you (as a copywriter) need from me (a client)?"

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

Editor's note: A special thanks to Peter Da Vanzo and John Scott of v7n for their help in compiling the Search Engine Forums Spotlight.