Highlights from the SEW Blog: July 17, 2006

Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. If you're not familiar with our blog, click on any of the links below, or visit the blog's home page at http://blog.searchenginewatch.com/.

 

  • Google: No, We Don't Let Click Fraud Happen
    We posted earlier about Google CEO Eric Schmidt quoted as saying click fraud was "self correcting" with an economic solution of "let it happen." Those quotes got the blogosphere buzzing. Google's now responded on its official blog in "Let click fraud happen"? Uh, no., to say that Schmidt was talking about hypothetical approaches to click fraud rather than what Google itself does. The post also links to the entire presentation, so people can watch and judge for themselves....

 

 

  • Microsoft: "Enterprise Search Is Our Business" (It's Not) & Google Can't Have It (They Don't)
    Microsoft to Google: Hands off enterprise search from News.com and a similar report from The Register both cite Microsoft Chief Operating Office Kevin Turner declaring "enterprise search is our business, it's our house and Google is not going to take that business." Gosh -- I though enterprise search was Autonomy's business, Autonomy's house. This recent Investors Business Daily article had Autonomy as the "clear leader" in enterprise search, followed by FAST, IBM and then Google. Microsoft isn't even mentioned -- not once....

 

 

  • Caffeine and Tin Foil At Windows Live Search
    What do Microsoft Interns, birthdays, caffeine and tin foil have to do with each other? Well, nothing. But at Microsoft, they have tin foiled and over caffeinated an Intern in the Windows Live Search group. Check out this picture of the Intern sitting at his desk, with his computer wrapped up in tin foil and with 99 cans of Cherry Coke. Why did they do this to that Intern?...

 

 

  • KinderStart Becomes KinderStopped In Ranking Lawsuit Against Google
    Kinderstart has lost its case over lost rankings on Google, though the company will be allowed to amend defamation claims relating to its PageRank zero score. If it does by September 29, I suspect that reattempt will go down in flames as well. But the entire case exposes vulnerabilities Google has created for itself with mixed messages over how keyword ranking and Pagerank work....

 

 

 

 

  • Speculation: Google To Begin Selling Radio Ads Through AdWords Soon
    TechToolBlog said he received a survey from Google specifically asking questions about radio ads. Most of the questions in the survey are related to radio ads, see the screen captures here or the close ups Donna Bogatin has done here. He said that last time Google sent out a survey, it was about print ads, and then they ran print ads soon after. Keep in mind, DMarc Broadcasting, currently sells radio ads, but this seems like Google may begin pushing AdWords advertisers into the radio ad game....

 

 

  • Yahoo Reaches Out To U.S. Hispanics Via Deal With Hispanic Digital Network
    ClickZ reports that Yahoo has reached a deal with Hispanic Digital Network (HDN) to supply web search and sponsored search listings for HDN's 70+ Spanish-language Web sites. Reportedly, this gives Yahoo access to 2.8 million U.S. Hispanic visitors per month. The ads will be both in Spanish and English, not based on geo-location but based on the language used in the query. Yahoo would like to see more Spanish content web sites developed in the future, according to Peter Celeste, regional general manager for the Americas for Yahoo Search and Search Marketing. For more information on the Hispanic market, check...

 

 

  • Counting Links At The Search Engines
    Rand has an excellent post on how to get your hands dirty by manually checking your links at the various search engines. He reviews Google's link command and how bad it is. He also reviews MSN's link command and explains how you can add modifiers to the link or linkdomain commands (i.e. exclude site A from the command). Rand then reviews the Yahoo link command, and explains that although Yahoo has Site Explorer, the "most accurate" result set still comes from search.yahoo.com. He recommends you use search.yahoo.com and then append &b=999 to the end of the URL manually.