The Week in Review

MSN Search Testing Paid Listings with a Twist
SearchDay, Dec. 20, 2001
MSN Search is now including paid listings from Overture in some search results, but with a "twist" that makes them more useful than those served by other major search engines and portals.

How Search Engines Use Link Analysis
SearchDay, Dec. 19, 2001
Link analysis is the secret sauce used by Google and other search engines to determine relevance -- and webmasters ignore it at their peril.

Search Engine Marketing Case Studies
SearchDay, Dec. 18, 2001
Learn strategies and tactics for effective search engine marketing from three site owners who've experienced spectacular real-world success.

Measuring and Tracking Search Engine Success
SearchDay, Dec. 17, 2001
How do you know if your search engine strategies are effective? Three industry experts share tools and techniques for measuring success.

Elsewhere at

Search Engine Marketing for the Holidays,,1381_936161,00.html
If your Web site doesn't rank at the top of search engines this season, you'll miss the opportunity to boost your Web site's traffic and dramatically increase sales.

Tech Giants Rely On Little-Known Group,,3281_931951,00.html
The technology giants at the forefront of Grid computing - IBM, Sun and Compaq among them - share a common trait: They're all working with a relatively unknown organization called The Globus Project.

You Are... Here
If this is the information economy, where's the information?

SEO and the Web Site Design Process
So, you're building a new Web site. Be sure to incorporate SEO techniques sooner rather than later in the process.

The Best, the Worst, and the Ugliest
Product of the year? Comeback of the year? Cop-out of the year? They're all here, as Hardware Central looks back at 12 months of soaring gigahertz, plunging sales, great innovations, and fumbling flops -- praising the winners and skewering the losers (many vendors qualified as both) of the PC industry in 2001.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.

Israel's Online Bridge to Arabic...
Wired News Dec 21 2001 11:38AM GMT
Weighing the Benefits of Legal Portals... Dec 21 2001 7:27AM GMT
Don't Believe the Yahoo Hoopla...
Business Week Dec 21 2001 5:01AM GMT
Turbo10 Opens Their Site to Specialty Search Engines...
Research Buzz Dec 21 2001 1:50AM GMT
Google sees profit in product images...
Yahoo Dec 20 2001 7:04PM GMT
VeriSign aims to become household name...
CNET Dec 20 2001 6:54PM GMT
Internet Explorer 5.1 Goes Classic...
TidBITS Dec 20 2001 6:23PM GMT
VeriSign buys .cc domain registry...
ZDNet Dec 20 2001 2:54PM GMT
Walker story: On the Net, you are what you write... Dec 20 2001 6:53AM GMT
More Venture Capital For Asian Content Creation...
Content-Wire Dec 20 2001 6:51AM GMT finds ally for domain effort...
ZDNet Dec 20 2001 5:08AM GMT
Spam Vaccine protects websites from unwanted email...
IDGNet New Zealand Dec 19 2001 10:11PM GMT
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About the author

Chris Sherman is a frequent contributor to several information industry journals. He's written several books, including The McGraw-Hill CD ROM Handbook and The Invisible Web: Uncovering Information Sources Search Engines Can't See, co-authored with Gary Price. Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients. From 1998 to 2001, he was's Web Search Guide.