Highlights from the SEW Blog: December 10-14, 2007

We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

Linking Issues & Social Media

Local & Mobile Search

Vertical & Specialty Search

Small Business/Big Brand SEM

  • SEW Experts: Social Media for SEM Savvy Small Biz Owners
    Social media campaigns and traffic generally have lower conversion rates -- especially from sites like Digg, StumbleUpon, and Reddit. A huge percentage of visitors from those sites will never buy anything. The challenge, then, is monetizing the traffic.

In-House & Outsourcing

  • SEW Experts: Search Engines, Silos, SES Solutions
    Not long ago, it was easier to justify the existence of disparate marketing functions, each working within its own domain. Today, consumers move between touch points with ease and expect consistent and meaningful messages to be delivered on their terms.

SEM Industry Issues

Searching/Search Technologies

More from the SEW Blog

  • CSI Google Could Be New TV Show
    Seems a Google satellite camera may help with information in a murder investigation in Australia.
  • Yahoo Finance Partners With CNBC
    In another move geared toward building their niched portal/community efforts, Yahoo has partnered with CNBC to increase the information available at Yahoo Finance.

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.