Search Engine Marketing Webinar

How should you focus your search marketing efforts? A free webinar this week explores the differences and advantages of several different approaches to search marketing.

Until recently, the most effective way to get good search engine traffic was to spend time and money "optimizing" web pages to achieve high rankings. Now, anyone can get top rankings simply by placing the highest bids for specific keywords that appear as "sponsored listings."

But those results are "leased" -- the moment you stop outbidding your competition you get tossed off the top of the heap. This webinar explores the differences between "leased" and "purchased" search engine results, a concept first introduced to SearchDay readers by guest writer Susan O'Neil.

I'll also look at the whole concept of "investing" in search marketing, and how to balance the mix of techniques and approaches to best meet your own needs.

This webinar is free to qualified attendees, and will last about 45-50 minutes. There will also be a Q & A session at the end of the presentations.

Buying vs. Leasing Search Engine Traffic
Date: Thursday, November 13, 2003
2:00pm EST, 11:00am PST

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.

ICANN board squatter dies...
The Register Nov 10 2003 1:09PM GMT
Google ready for Microsoft search face-off... Nov 10 2003 12:25PM GMT
Whois database 'contributes to fraud and ID theft'... Nov 10 2003 12:25PM GMT
NBC, Overture to sign search deal...
CNET Nov 10 2003 12:16PM GMT
A portal for the people?...
Guardian Unlimited Nov 10 2003 11:39AM GMT
Taking a mature view of the World Wide Web... Nov 10 2003 10:40AM GMT
U.K. houseboat is a command center in global war against Internet spammers...
IHT Nov 10 2003 4:29AM GMT
Google Offers Google Deskbar...
Research Buzz Nov 9 2003 10:39PM GMT
Treaty casts shadow on public domain...
ZDNet UK Nov 7 2003 4:00PM GMT
FTC Blocks Pop-Up Spam Scam... Nov 7 2003 11:49AM GMT
Google Offering Anita Borg Scholarship...
Research Buzz Nov 7 2003 8:07AM GMT
Google tests desktop search...
CNET Nov 7 2003 3:42AM GMT
The next hot internet stock...
The Economist Nov 6 2003 5:41PM GMT
powered by

About the author

Chris Sherman is a frequent contributor to several information industry journals. He's written several books, including The McGraw-Hill CD ROM Handbook and The Invisible Web: Uncovering Information Sources Search Engines Can't See, co-authored with Gary Price. Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients. From 1998 to 2001, he was's Web Search Guide.