SearchDay | 25 Design Best Practices for Your Small Business Web Site

Today's Top Story:

SEW Expert - Carrie Hill Carrie
25 Design Best Practices for Your Small Business Web Site
Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. Use this list to get a good start on finding the best Web site platform and design elements for your businesses audience.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark
Keyword Research for Search Engine Optimization
All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target, don't understand their worth, and don't understand the competitive landscape associated with trying to rank/get traffic from these keywords.
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News from the Search Engine Watch Blog

LinkedIn's New Search Platform Goes Live
Posted by Nathania Johnson Nov 25, 2008

A month ago, LinkedIn unveiled its new search platform. Now they're rolling it out to their 31 million users. Here's what you can look forward to in the new search platform: Suggestive Search - When you type into the search box, a list of suggested names from your contacts pops up. ...
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WebTrends Taps Microsoft, Yahoo Vet as VP of Marketing
Posted by Nathania Johnson Nov 25, 2008

Former Microsoft and Yahoo employee, Jascha Kaykas-Wolff, is heading to WebTrends to become their Vice President of Marketing. Kaykas-Wolff comes to WebTrends directly from a business consulting firm, but previously held senior management roles at Microsoft and a management role at Yahoo. WebTrends CEO Alex Yoder said, â””Jascha is a veteran ...
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Google 'Layoffs' Are Actually Cuts to Contractor Workforce
Posted by Nathania Johnson Nov 25, 2008

On Sunday, Web Guild spread fear around the internet by 'exposing' Google's quiet layoffs, which were said to be upwards of 10,000 employees. And Google was supposedly getting away with it through secretive loopholes that only corporate lawyers know about. They were hiring workers and not paying them benefits. Actually, those ...
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Retail Search Ad Spend Up 33% So Far in Q4 2008
Posted by Nathania Johnson Nov 24, 2008

SearchIgnite has released data showing that the search ad spend for retailers is up 33% so far in the fourth quarter of 2008. The reason appears to be that multi-channel marketers are funneling more money to search, which has strong data on ROI. â””With the current economic climate leading up ...
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Search Engine Watch Forum Discussions

AdWords Expands Automatic Matching Nov 25, 2008
We've seen a bunch of new accounts added to the AdWords Automatic Matching trial. Looks like they're getting ready to roll out the service across all accounts in the not-too-distant future. Got screenshots and a bit more detail in a post on our news site:
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SearchWiki Nov 21, 2008
Have you seen this new feature they're calling SearchWiki? It just appeared on my browser today. You can add, delete, and rank the search results - it's supposed to customize/personalize your search results and only your search results. However, it also says "You can also see how other ...
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Optimizing localized web sites Nov 23, 2008
Hi, everyone. I will be doing organic optimization for a US web site that plans to later publish localized versions in France, Mexico, and Germany and wants me to provide SEO guidance for those sites as well. Other than attracting local links to the country-specific sites, is there anything else ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.