SearchDay | Keep Your Ideas Simple and Increase Conversions

Today's Top Story:

SEW Expert - Eric Enge Eric

Keep Your Ideas Simple and Increase Conversions
Good ideas are often simple ones, and this rule applies to online marketing as well. Looking at the implementation of your ideas from a customer's perspective can help you see if you've simplified things enough, or gone too far.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark

Domain Acquisition -- How Much is Too Much?
Think you can't afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain may surprise you.
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SEW Expert - Aaron Shear Aaron

Ready to Finally Try SEO?
Is your enterprise taking the first steps toward search engine optimization? The decisions you make now about building an in-house team or outsourcing some or all of your SEO program will either make your life much easier, or lead to problems that will drive you out of your mind.
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News from the Search Engine Watch Blog

Google Analytics Now Available in Google Code
Posted by Nathania Johnson Sep 10, 2008

Care to do more with Google Analytics code than just cut and paste a snippet in your website code? Well, you're in luck. Google Analytics has been added to Google Code. Now you can do marvelous things like manipulate the length of marketing campaigns and add search engines to be tracked. ...
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AOL Releases Beta Version of Truveo Video Search
Posted by Nathania Johnson Sep 10, 2008

AOL has announced the launch of the beta mobile version of Truveo, a video search engine. There's already an iPhone application, but now other mobile phone users have a chance to search Truveo from their phones. Users can access the mobile version at One of our missions is to provide ...
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YouTube Dominates July 2008 Online Video Rankings with 5 Billion Views
Posted by Nathania Johnson Sep 10, 2008

Over 5 billion video views occurred on YouTube in July 2008, according to new data supplied by comScore. That gave Google Sites a whopping 44% of the video market in the U.S. In a distant second is Fox Interactive's MySpace with 3.9% of the market and 446 million videos watched. 142 ...
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Rebecca Lieb Interviews Chris Boggs About Effective Blog Strategies
Posted by Greg Jarboe Sep 10, 2008

At SES San Jose 2008, Rebecca Lieb, Contributing Editor of ClickZ, interviewed Chris Boggs, Search Engine Watch Expert and Manager of SEO at Brulant, which was recently acquired by Rosetta. Rebecca had moderated the SEO Through Blogs & Feeds session and Chris was one of the speakers on the ...
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New Analytics Tool Aids Shift from Print Yellow Pages to Online Advertising
Posted by Nathania Johnson Sep 10, 2008

Most of the time when discussions arise about yellow pages advertisers shifting from print to online, the talk is in generalities. But not all markets are the same. Certainly, some have shifted online in greater numbers than others. An Oregon search marketing company seeks to aid companies in managing their yellow ...
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AOL Now Aggregates Email from Gmail, Hotmail, and Yahoo
Posted by Nathania Johnson Sep 10, 2008

In a refreshing show of humility and honesty, AOL has admitted that perhaps visitors to do not necessarily have at the end of their email addresses. So, they've enabled users to aggregate their email from Gmail, Hotmail and Yahoo on the homepage. With the launch of mail aggregation, AOL ...
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Search Engine Watch Forum Discussions

A site with no text Sep 10, 2008
Hi guys, I was thinking about how you would optimise a site that had no text, and wasn't built in flash, but had pictures on it. Imagine it sold goldfish for example. Apart from optimising the images, what would you do to ensure it ranked number 1 in Google for its target ...
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adCenter Desktop Beta - Feedback Sep 9, 2008
I've been using the adCenter desktop beta tool for a while now, and it's time to share some feedback - both for everyone here on the forum and, hopefully, for MSN to read and make improvements on the tool. All in all the tool is a big time saver - helps ...
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So, whats wrong with this setup? Sep 9, 2008
I have a single product that is used by 3 different industries (verticals). I want to create separate sites for each vertical because we want to make sure they look to us as specialists in each of their respective verticals. Our strategy is to have one ecom transactions site, 3 vertical ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.