SearchDay Week In Review

Search Engine Marketing and Branding
SearchDay, May 8, 2003

Search engines are recognized as one of the best ways to generate qualified leads online. Should search engine marketing be considered as part of a brand-building campaign?

The Google Alphabet
SearchDay, May 7, 2003

What happens when you type a single letter -- whether accidentally or intentionally -- into Google? The Google alphabet shows the first result you get (in English) for each letter.

Optimizing Flash for Search Engines
SearchDay, May 6, 2003

Macromedia Flash and other non-HTML formats can pose problems for search engines, unless you take appropriate steps to optimize the content.

How Search Engines Make Sense of the Web
SearchDay, May 5, 2003

Search engines are essentially massive full-text indexes of web pages. The quality of the indexes, and how the engines use the information they contain, is what makes -- or breaks -- the quality of search results.

Search Engine Forums Spotlight

Metatags are not dead, long live Metatags!
Webmaster World

"It seems that, unfortunately, we are being spoiled by the SEs [search engines” that index sites based on content and forget about other traffic sources. So, people are just not putting Metatags on pages anymore."

Linking among clients
Cre8asite Forums

"One trick, spotted by anyone, will soon ruin the reputation of the company, leading other webmasters and SEOs [search engine optimization providers” who know what they are doing to see the whole bunch of sites as a PR0 [PageRank 0” just waiting to happen."

SEO - How much do you charge for your services?
Webmaster World

"It should be pointed out that 'price' is not the key issues 'term' and 'performance' are. Anyone can say #1 results and produce it... as anyone can rank on 'pink elephants zoo seatle washington', and guarantee this ranking performance... but it's has no 'performance value' for quality traffic nor conversions for the client thus not worth much."

www-sj datacenter
ihelpyou Forums

"Some should also know better than to count on the whims of a google datacenter for their living."

Yahoo already said they would include PFI listings in Yahoo Search
Webmaster World

"Without a doubt, you'll see Inktomi PFI [pay for inclusion” listings at the very least in Yahoo web search results, in the near future."

Number of keywords?
ihelpyou Forums

"Since you have many different products, each with it's own page, you have the opportunity to optimize each page with a unique set of two or three keyphrases."

Search Engine Forums Spotlight courtesy Search Engine Guide.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.

Overture to trim staff, integrate units...
CNET May 9 2003 11:45AM GMT
Selecting a Search Engine Optimization Company...
Search Engine Guide May 9 2003 10:48AM GMT
NEWS:Spam is Getting Worse...
PC Magazine May 9 2003 5:40AM GMT
Google Finds a Good Analyst...
Fortune May 9 2003 4:03AM GMT
Google to fix blog noise problem...
The Register May 9 2003 2:22AM GMT
Search engines buy into keyword ads...
ZDNet May 8 2003 7:57PM GMT
Overture sued over Fast acquisition...
CNET May 8 2003 5:47PM GMT
In search of profits...
CNET May 8 2003 5:06PM GMT
Yahoo to spearhead first European anti-spam day...
New Media Age May 8 2003 11:38AM GMT
Jeeves Notches Fourth Gov. Client... May 8 2003 10:39AM GMT
EarthLink Is Sued by Holder of Anti-Spam Patents...
New York Times May 8 2003 5:53AM GMT
British Rock Star Receives Lesser Punishment in Internet Case...
New York Times May 8 2003 4:52AM GMT
Lack of growth dogs Terra Lycos...
USA Today May 7 2003 8:41PM GMT
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About the author

Chris Sherman is a frequent contributor to several information industry journals. He's written several books, including The McGraw-Hill CD ROM Handbook and The Invisible Web: Uncovering Information Sources Search Engines Can't See, co-authored with Gary Price. Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients. From 1998 to 2001, he was's Web Search Guide.