Today's search engine marketing news and opinion: Create Something Newsworthy -- Branding, Marketing, Links; Digg Tweaks DiggBar Again in Response to Continued SEO Criticism; Tara Hunt to Give Opening Keynote at SES Toronto; and more.
Today’s Top Story:
 JustilienGaspard |
Create Something Newsworthy — Branding, Marketing, Links  SEW EXPERTS: PROMOTION & LINK BUILDINGHow do you get people talking about your company? Create the news. It isn’t easy to create something newsworthy, but with hard work and diligence, anyone can come up with something that will get picked up by the mainstream press or even go viral. » Full story » Print version |
Search Engine Watch Experts Columns
 TimAsh |
The Decision-Making Funnel, Stage 3: Desire, Part 1 SEW EXPERTS: BY THE NUMBERS The AIDA conversion funnel governs all Web conversions. We’ve examined Awareness and Interest, so now we’ll take a look at the Desire stage. » Full story » Print version |
 KevinRyan |
Do You Track Searcharoundings? SEW EXPERTS: SEARCHING FOR MEANING With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher’s state of mind? Short answer: we don’t. » Full story » Print version |
News from the Search Engine Watch Blog
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Search Engine Watch Forum Discussions
| Organic v Adwords – Any recent studies re click preferences? Apr 14, 2009 The consensus regarding how many users preference organic search results over “sponsored links” is that it’s around 2/3 organic, 1/3 sponsored. I haven’t seen anything that breaks this out further, because it’s really not that simple. I know that when I’m searching for *information*, I totally ignore sponsored links. However, if … » Join the discussion |
| Question Marks and Query Strings Apr 14, 2009 Long ago, it was said that search engines didn’t index URLs with querystrings in them. Then, it became clear that SEs did index URLs with querystrings. Then it was noted that SEs avoided URLs with session IDs in them, as these often get regenerated and a spider could get stuck in an … » Join the discussion |
| CPC Organic Ranking Apr 9, 2009 I Noticed something a bit strange today. I run a AdWords campaign using Google’s URL builder to tag my links and I periodically check my organic ranking for my site on the major search engines. I searched MSN for a keyword I’ve targeted and coming up organically ranked 9th is one … » Join the discussion |