SearchDay | Selecting an SEO Firm: The What, How, and Who

Today's Top Story:

SEW Expert - Mark Jackson Mark
Jackson


Selecting an SEO Firm: The What, How, and Who
More SEW EXPERTS: ORGANIC SEO SEW EXPERTS: ORGANIC SEO
Selecting a search engine optimization company, or finding someone to do SEO in-house, can seem difficult, but it doesn't have to be. Start with the basics: know what you want them to do, understand how they plan on doing it, and look at who is going to be doing the work.
» Full story » Print version



Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron
Jones


Click Fraud 101
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.
» Full story » Print version


SEW Expert - Erik Qualman Erik
Qualman


Social Media Insights from TripAdvisor CEO Steve Kaufer, Part 2
More SEW EXPERTS: SOCIAL MEDIA MARKETING SEW EXPERTS: SOCIAL MEDIA MARKETING
With a successful presence on Facebook and YouTube, TripAdvisor was doing social media before it was the cool thing to do. The secret? Speed Wins.
» Full story » Print version


News from the Search Engine Watch Blog

Google Goes for Social with Google Talk Location and Friends Expansion in Reader
Posted by Nathania Johnson May 7, 2009

Google is really going after social media with two updates. First up, if you use Google Latitude, you can now automatically update your location on Google Talk. This is very reminiscent of social networking apps we're seeing for mobile phones. Allow yourself to be found and chatted with - very ...
» Continue reading

FTC Looks Into Google/Apple Ties for Antitrust Concerns
Posted by Nathania Johnson May 7, 2009

Google is really having a hard time escaping antitrust concerns. Last year, it was the nonexclusive search advertising deal with Yahoo. Last week, it was the nonexclusive book settlement. Now, it's the relationship it has with Apple. Google CEO Eric Schmidt and former Genetech CEO Arthur Levinson both sit on the ...
» Continue reading

Charlene Li, Co-Author of "Groundswell", to Keynote at SES San Jose
Posted by Greg Jarboe May 7, 2009

Charlene Li, the co-author of "Groundswell," will be one of the keynote speakers at SES San Jose 2009. The event, which will be held August 11-14, 2009, is expected to attract approximately 6,000 marketing executives, managers, professionals, specialists and consultants this year. SES San Jose 2009 is the largest search ...
» Continue reading


Search Engine Watch Forum Discussions

Code for a 301 redirect from a plain .html page? Apr 30, 2009
hi, I have done 301 redirects from ASP pages before but never from a good old plain .html file. i am wondering what I need to add to the page to redirect to a new location. I read on the net than I can do it from IIS, unfortunatly I am on ...
» Join the discussion


Page rank question Apr 29, 2009
Hello, I have a question and hope to find some guidlelines here :) 2 websites; the first has more than 134,200 inlinks (using yahoo explorer )and the website has a PR of 6 or 7. On the other hand, another website has about 200 inlinks and PR of 9. Analysing ...
» Join the discussion


Is Every SEO, SEM, PPC Professional Employed? Apr 27, 2009
I've gotten a lot of recruiters calling or emailing me with information. I've tried to reach out - Twitter, LinkedIn connects - to pass the job opportunities along, but no bites! My church recently held a job fair/job finding skills forum. Plenty of people looking for work - but no one ...
» Join the discussion



About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.