Highlights from the SEW Blog: October 29 - November 2, 2007

We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

Linking Issues & Social Media

Analytics & ROI

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

SEM Industry Issues

Searching/Search Technologies

  • Search Engines and User Query Intent
    One of the simplest ways search engines can determine user intent is to look at the search query itself.
  • Google Custom Search Overlay
    This provides a way to have the results of a user's search overlay itself on top of the screen containing the search box.
  • Relevance is Relative
    Google is perceived by many as being "the best" search engine, returning the most relevant results. But is it really the best search engine for all applications?

More from the SEW Blog

  • When Business Mags Venture Beyond Wall Street
    When the well-known business magazines venture beyond Wall Street and even Main Street to find stories, don’t be surprised to see your contextual and search ads running on their august domains.
  • Ask.com Carrying IAC Through Tough Times?
    Ask.com's strong performance is helping offset a rough quarter on parent IAC, driven largely by a troubled mortgage industry's impact on its real estate and lending businesses.

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.