SearchDay Reader Tips 2

Searcher Tips

When you find an article on the Net that you consider good, you can also use search engines to locate its author and professional affiliation. It is often possible to track down an office phone number. When you do, then CALL and TALK. I've learned over the years that university professors are among the most under-appreciated people in the known universe. A few politely phrased questions by phone will often elicit the most amazing and helpful references -- some of them on the Net and some not. Perhaps the most important question of all is "what are some of the pertinent questions in this field?"

Every paper or database you locate on the Internet has people behind it -- people who know more than they've published in places the search engines find. If you need an in-depth understanding, then talk to authors and archive administrators. The worst they can do is say "no", and a lot of them will say "yes" emphatically.

Red Lawhern, Ph.D.

We all mark favorites; many of us lose track of why we chose them -- because we forget we can CHANGE THEIR NAME before we indicate where in the favorite box they should go.

And even then, we lose sight of them because we tend to forget where we put them. We can aggravate things by putting copies in all our folders, or we can put them on our desktops as well! Make a series of FOLDERS (right click on your desktop to create; rightclick on FOLDER to rename) named the way we want them; in FAVORITES, right click on the name and select SEND TO. My version of IE says it'll make a shortcut on my desktop -- which it does -- and which I can then grab and move to the file folder of my choice.

I do have a LINK (bottom of my screen) that includes a shortcut to -- my DESKTOP. No matter how many IE windows I've got, I can go like a bunny, one click, to check out my FAVORITE folders.

Ed Stollery
"Answer Man" at http://www.exp.com

Webmaster Tip

Framed sites once were considered the bane of search engine existence. Now, more and more engines are reading frames. But there is an easy tip that can significantly help your positioning and further catalogue your site.
A very common mistake is not using the "no frames" section of the index page. The code will often look like this:

<br /> Your Browser Does Not Support Frames<br />

The only text a search engine will read on your index page is: "Your Browser Does Not Support Frames". Quite likely, this sentence has little to do with you and your site. Fixing this is very simple. Simply take the body text and links of your main frame and insert it between the tags. So the code might read something like this:</p> <p><noframes> <br /> <body><br /> <p>Welcome to our most wonderful site of widgets. If you need shiny widgets, spiffy widgets, or sleek widgets you have come to the right place!</p><br /> <p>To learn more about all of our widgets check out these links:</p><br /> <p><a href="/searchday/01/shiny_widgets.htm">shiny widgets</a> | <a href="/searchday/01/spiffy_widgets.htm">spiffy widgets</a> | <a href="/searchday/01/sleek_widgets.htm">sleek widgets</a><br /> </body><br /> <noframes></p> <p><b>Sage Rock</b><br /> <a href="http://www.sagerock.com">http://www.sagerock.com</a> </p> <p> <b>Got Tips?</b> <p> If you've got a great tip for improving search results, optimizing web pages, or anything else that you think might interest SearchDay readers, send it in. I'll publish the most interesting, helpful, and original tips in future issues of SearchDay, crediting you and linking to your web site if you have one. Send your tip via the feedback form -- and if it's selected, watch for your name in lights in an upcoming issue of SearchDay.</p> <p><b>Feedback Form</b><br /> <a href="http://searchenginewatch.com/about/contact-cs.html">http://searchenginewatch.com/about/contact-cs.html</a><br /> Be sure to put "SearchDay Tip" as the subject.</p> <p> <h2>Search Headlines</h2> <p> NOTE: Article links often change. 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id="otdm-article-below-body-copy"> <div id="pca-mpu-ad-slot1"> <script>googletag.cmd.push(function(){googletag.display('pca-mpu-ad-slot1');});</script> </div> </div> <footer class="article-footer"> <ul class="list-horizontal related-links"> <li> Tags </li> <li> <a href="http://searchenginewatch.com/tag/gmt">GMT</a> </li> <li> <a href="http://searchenginewatch.com/tag/folder">FOLDER</a> </li> <li> <a href="http://searchenginewatch.com/tag/folders">Folders</a> </li> <li> <a href="http://searchenginewatch.com/tag/internet">Internet</a> </li> <li> <a href="http://searchenginewatch.com/tag/rightclick">rightclick</a> </li> <li> <a href="http://searchenginewatch.com/tag/favorites">Favorites</a> </li> <li> <a href="http://searchenginewatch.com/tag/link">Link</a> </li> </ul> <ul class="list-horizontal related-links"> <li> Categories </li> <li class="industry"> <a href="/category/industry" class="category-link">Industry</a> </li> </ul> <div id="otdm-article-below-further-reading"></div> <section class="share-bottom"> <h3 class="screen-reader-text">Recommend this story</h3> <!-- tools start --> <div class='shareaholic-canvas' data-app='share_buttons' data-app-id='7233768' data-title='SearchDay Reader Tips 2 ' data-link='http://searchenginewatch.com/sew/news/2067007/searchday-reader-tips'></div> <!-- tools end --> </section> <div id="otdm-sponsor-textpromo-industry"></div> <section class="about-author"> <header> <h3>About the author</h3> </header> <ul class="list-horizontal"> <li> <figure> <a href="/author/1910/chris-sherman"><img alt="Chris Sherman" height="120" src="/IMG/311/176311/author-default-120x120.png?1440688725" width="120" /></a> </figure> </li> <li> <h6><a href="/author/1910/chris-sherman">Chris Sherman</a></h6> </li> </ul> <div class="truncate02"> <p>Chris Sherman is a frequent contributor to several information industry journals. He's written several books, including <em>The McGraw-Hill CD ROM Handbook</em> and <em>The Invisible Web: Uncovering Information Sources Search Engines Can't See</em>, co-authored with Gary Price. Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients. From 1998 to 2001, he was About.com's Web Search Guide.</p> </div> </section> <aside class="related-content"> <header class="more-on"> <h3>More on Industry</h3> </header> <div class="content-rows"> <article class="content-block industry"> <h2> <a href="/sew/news/2423757/facebook-forks-out-s-tloads-to-disrupt-digital-assistants" title="Facebook Forks Out S**tloads to Disrupt Digital Assistants">Facebook Forks Out S**tloads to Disrupt Digital Assistants</a> </h2> <a href="/sew/news/2423757/facebook-forks-out-s-tloads-to-disrupt-digital-assistants"><img alt="Robot artificial intelligence" height="87" src="/IMG/184/321184/robot-artificial-intelligence-140x87.jpg?1440711095" title="Robot artificial intelligence" width="140" /></a> <p> <span class="summary-short"> Facebook debuted a digital assistant, M, that mixes artificial intelligence with human hands. Could M be the definitive digital assistant, or is the social media giant trying to do too much and spending lots of money doing it? </span> <a href="http://searchenginewatch.com/sew/news/2423757/facebook-forks-out-s-tloads-to-disrupt-digital-assistants#disqus_comments" data-disqus-identifier="2423757" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/3177/mike-o-brien">Mike O'Brien</a> </li> <li> <time datetime="2015-08-27" itemprop="datePublished"> Aug 27, 2015 </time> </li> </ul> </article> <article class="content-block industry"> <h2> <a href="/sew/news/2423762/google-strongly-contends-eu-antitrust-charges-as-legal-battle-looms" title="Google Denies EU Antitrust Charges as Legal Battle Looms">Google Denies EU Antitrust Charges as Legal Battle Looms</a> </h2> <a href="/sew/news/2423762/google-strongly-contends-eu-antitrust-charges-as-legal-battle-looms"><img alt="Google logo (Robert Scoble Flickr)" height="87" src="/IMG/239/186239/google-logo-new-140x87.jpg?1440522553" title="Google logo (Robert Scoble Flickr)" width="140" /></a> <p> <span class="summary-short"> Google says the European Commission's antitrust charges are "wrong as a matter of fact, law, and economics." </span> <a href="http://searchenginewatch.com/sew/news/2423762/google-strongly-contends-eu-antitrust-charges-as-legal-battle-looms#disqus_comments" data-disqus-identifier="2423762" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/1523/dan-worth">Dan Worth</a> </li> <li> <time datetime="2015-08-27" itemprop="datePublished"> Aug 27, 2015 </time> </li> </ul> </article> </div> <div class="content-rows"> <article class="content-block industry"> <h2> <a href="/sew/news/2423565/googles-ctr-dominance-is-a-double-edged-sword" title="Google's CTR Dominance Is a Double-Edged Sword">Google's CTR Dominance Is a Double-Edged Sword</a> </h2> <a href="/sew/news/2423565/googles-ctr-dominance-is-a-double-edged-sword"><img alt="Google Bing Yahoo" height="87" src="/IMG/200/271200/google-bing-yahoo-2-140x87.png?1440711095" title="Google Bing Yahoo" width="140" /></a> <p> <span class="summary-short"> Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor. </span> <a href="http://searchenginewatch.com/sew/news/2423565/googles-ctr-dominance-is-a-double-edged-sword#disqus_comments" data-disqus-identifier="2423565" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/3177/mike-o-brien">Mike O'Brien</a> </li> <li> <time datetime="2015-08-27" itemprop="datePublished"> Aug 27, 2015 </time> </li> </ul> </article> <article class="content-block industry"> <h2> <a href="/sew/opinion/2423223/amazon-text-ads-to-do-or-not-to-do" title="Amazon Text Ads: To Do or Not To Do?">Amazon Text Ads: To Do or Not To Do?</a> </h2> <a href="/sew/opinion/2423223/amazon-text-ads-to-do-or-not-to-do"><img alt="amazon" height="87" src="/IMG/664/146664/amazon22-140x87.jpeg?1430037489" title="amazon" width="140" /></a> <p> <span class="summary-short"> Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. </span> <a href="http://searchenginewatch.com/sew/opinion/2423223/amazon-text-ads-to-do-or-not-to-do#disqus_comments" data-disqus-identifier="2423223" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/2988/elizabeth-marsten">Elizabeth Marsten</a> </li> <li> <time datetime="2015-08-25" itemprop="datePublished"> Aug 25, 2015 </time> </li> </ul> </article> </div> </aside> <div id="otdm-article-below-more-on"> <div id="pca-mpu-ad-slot2"> <script>googletag.cmd.push(function(){googletag.display('pca-mpu-ad-slot2');});</script> </div> </div> <div id="otdm-article-above-comments"></div> <!-- comment holder start --> <aside class="list-holder comments"> <span class="anchor" id="disqus_comments"></span> <header class="list-title"> <h3>Comments</h3> <span class="read_more comment-add">View 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id="otdm-rhc-mpu-ad-slot6"></div> <aside class="widget resources"> <header> <h3>Resources</h3> </header> <div class="widget-inner"> <ul class="title-list"> <li> <a href="http://www.clickzintel.com/abstract/killer-instagram-marketing-strategies-25677" target="_blank" title="10 Killer Instagram Marketing Strategies">10 Killer Instagram Marketing Strategies</a> </li> <li> <a href="http://www.clickzintel.com/abstract/extracting-value-hidden-challenges-marketers-25630" target="_blank" title="Extracting Value From Big Data: The Hidden Challenges for Marketers">Extracting Value From Big Data: The Hidden Challenges for Marketers</a> </li> <li> <a href="http://www.clickzintel.com/abstract/api-integrations-email-campaigns-25612" target="_blank" title="7 Ways to Use API Integrations in Your Email Campaigns">7 Ways to Use API Integrations in Your Email Campaigns</a> </li> <li> <a href="http://www.clickzintel.com/abstract/consumer-device-preference-report-q2-2015-25611" target="_blank" title="US Consumer Device Preference Report, Q2 2015">US Consumer Device Preference Report, Q2 2015</a> </li> <li> <a href="http://www.clickzintel.com/abstract/bazaarvoice-client-success-story-ghd-25525" target="_blank" title="Bazaarvoice Client Success Story: ghd">Bazaarvoice Client Success Story: ghd</a> </li> </ul> <footer> <a target="_blank" href="http://www.clickzintel.com/" title="ClickZ Intel"><div class="branding"></div></a> <span class="more-icon"></span> <p class="more-link"> <a title="More resources" href="http://www.clickzintel.com/" target="_blank">More resources</a> </p> </footer> </div> </aside> <div id="otdm-rhc-mpu-ad-slot7"></div> <aside class="widget jobs"> <header> <h3>Jobs</h3> </header> <div class="widget-inner"> <ul class="title-list"> <li> <a href="http://feedproxy.google.com/~r/ClickzcomJobs/~3/YH8aDh2mGas/detailjob.php" target="_blank">Editor</a> <br> Aug 3, 2015 - Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch... </li> </ul> <footer> <a 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