SearchDay Reader Tips 2

Searcher Tips

When you find an article on the Net that you consider good, you can also use search engines to locate its author and professional affiliation. It is often possible to track down an office phone number. When you do, then CALL and TALK. I've learned over the years that university professors are among the most under-appreciated people in the known universe. A few politely phrased questions by phone will often elicit the most amazing and helpful references -- some of them on the Net and some not. Perhaps the most important question of all is "what are some of the pertinent questions in this field?"

Every paper or database you locate on the Internet has people behind it -- people who know more than they've published in places the search engines find. If you need an in-depth understanding, then talk to authors and archive administrators. The worst they can do is say "no", and a lot of them will say "yes" emphatically.

Red Lawhern, Ph.D.

We all mark favorites; many of us lose track of why we chose them -- because we forget we can CHANGE THEIR NAME before we indicate where in the favorite box they should go.

And even then, we lose sight of them because we tend to forget where we put them. We can aggravate things by putting copies in all our folders, or we can put them on our desktops as well! Make a series of FOLDERS (right click on your desktop to create; rightclick on FOLDER to rename) named the way we want them; in FAVORITES, right click on the name and select SEND TO. My version of IE says it'll make a shortcut on my desktop -- which it does -- and which I can then grab and move to the file folder of my choice.

I do have a LINK (bottom of my screen) that includes a shortcut to -- my DESKTOP. No matter how many IE windows I've got, I can go like a bunny, one click, to check out my FAVORITE folders.

Ed Stollery
"Answer Man" at http://www.exp.com

Webmaster Tip

Framed sites once were considered the bane of search engine existence. Now, more and more engines are reading frames. But there is an easy tip that can significantly help your positioning and further catalogue your site.
A very common mistake is not using the "no frames" section of the index page. The code will often look like this:

<br /> Your Browser Does Not Support Frames<br />

The only text a search engine will read on your index page is: "Your Browser Does Not Support Frames". Quite likely, this sentence has little to do with you and your site. Fixing this is very simple. Simply take the body text and links of your main frame and insert it between the tags. So the code might read something like this:</p> <p><noframes> <br /> <body><br /> <p>Welcome to our most wonderful site of widgets. If you need shiny widgets, spiffy widgets, or sleek widgets you have come to the right place!</p><br /> <p>To learn more about all of our widgets check out these links:</p><br /> <p><a href="/searchday/01/shiny_widgets.htm">shiny widgets</a> | <a href="/searchday/01/spiffy_widgets.htm">spiffy widgets</a> | <a href="/searchday/01/sleek_widgets.htm">sleek widgets</a><br /> </body><br /> <noframes></p> <p><b>Sage Rock</b><br /> <a href="http://www.sagerock.com">http://www.sagerock.com</a> </p> <p> <b>Got Tips?</b> <p> If you've got a great tip for improving search results, optimizing web pages, or anything else that you think might interest SearchDay readers, send it in. I'll publish the most interesting, helpful, and original tips in future issues of SearchDay, crediting you and linking to your web site if you have one. Send your tip via the feedback form -- and if it's selected, watch for your name in lights in an upcoming issue of SearchDay.</p> <p><b>Feedback Form</b><br /> <a href="http://searchenginewatch.com/about/contact-cs.html">http://searchenginewatch.com/about/contact-cs.html</a><br /> Be sure to put "SearchDay Tip" as the subject.</p> <p> <h2>Search Headlines</h2> <p> NOTE: Article links often change. 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sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Aug 28 2001 1:23AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="23854853"> <a HREF="http://c.moreover.com/click/here.pl?l23854845" TARGET="l23854845"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Do search engines tell the truth?</b>...</font></a><br /> <a HREF="http://www.cnn.com/TECH/" TARGET="s23854845"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">CNN</font></a> <a HREF=" " TARGET="s23854845"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Aug 27 2001 5:00PM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="23851753"> <a HREF="http://c.moreover.com/click/here.pl?l23851752" TARGET="l23851752"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Half a Dozen Things Google (Or Any Search Engine) Could Do</b>...</font></a><br /> <a HREF="http://www.researchbuzz.com/" TARGET="s23851752"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Research Buzz</font></a> <a HREF=" " TARGET="s23851752"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Aug 27 2001 3:58PM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td BGCOLOR="ffffff" ALIGN="center" COLSPAN="1"> <a HREF="http://www.moreover.com" TARGET="moreover"><img alt="powered by moreover.com" border="0" src="/IMG/460/171460/powered-by-moreover-com.gif?1304508039" BORDER=O /></a> </td> </tr> </table></p> </div> <div id="otdm-article-below-body-copy"></div> <footer class="article-footer"> <ul class="list-horizontal related-links"> <li> Tags </li> <li> <a href="http://searchenginewatch.com/tag/gmt">GMT</a> </li> <li> <a href="http://searchenginewatch.com/tag/folder">FOLDER</a> </li> <li> <a href="http://searchenginewatch.com/tag/folders">Folders</a> </li> <li> <a href="http://searchenginewatch.com/tag/internet">Internet</a> </li> <li> <a href="http://searchenginewatch.com/tag/rightclick">rightclick</a> </li> <li> <a href="http://searchenginewatch.com/tag/favorites">Favorites</a> </li> <li> <a href="http://searchenginewatch.com/tag/link">Link</a> </li> </ul> <ul class="list-horizontal related-links"> <li> Categories </li> <li class="industry"> <a href="/category/industry" class="category-link">Industry</a> </li> </ul> <div id="otdm-article-below-further-reading"></div> <section class="share-bottom"> <h3 class="screen-reader-text">Recommend this story</h3> <!-- tools start --> <div class='shareaholic-canvas' data-app='share_buttons' data-app-id='7233768' data-title='SearchDay Reader Tips 2 ' data-link='http://searchenginewatch.com/sew/news/2067007/searchday-reader-tips'></div> <!-- tools end --> </section> <div id="otdm-article-promo"> <!--start OTDM-[article-promo]--> <aside class="promo-article"> <h3 class="screen-reader-text">Promotion</h3> <p><a href="http://sesconference.com/london/?utm_source=sew&amp;utm_medium=article-promo&amp;utm_content=logo&amp;utm_campaign=seslon" target="_blank"><img src="http://sesconference.com/london/img/ses-london-80x90.png" style="float: left; margin: 0 10px 0 0;" title="SES London" alt="SES London" width="70" /></a><strong><a href="http://sesconference.com/london/?utm_source=sew&amp;utm_medium=article-promo&amp;utm_content=optimising-digital-marketing&amp;utm_campaign=seslon" target="_blank">Optimising Digital Marketing Campaigns with Search, Social and Analytics</a></strong><br /> At <strong>SES London (9-11 Feb)</strong> you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. <strong>Register by 5 December</strong> to take advantage of <a href="http://sesconference.com/london/rates-pass-details.php?utm_source=sew&amp;utm_medium=article-promo&amp;utm_content=early-bird-rates&amp;utm_campaign=seslon" target="_blank">Early Bird Rates</a>.</p> </aside> <!--end OTDM-[article-promo]--> </div> <section class="about-author"> <header> <h3>About the author</h3> </header> <ul class="list-horizontal"> <li> <figure> <a href="/author/1910/chris-sherman"><img alt="Chris Sherman" src="/IMG/311/176311/author-default-120x120.png?1416873723" /></a> </figure> </li> <li> <h6><a href="/author/1910/chris-sherman">Chris Sherman</a></h6> </li> </ul> <div class="truncate02"> <p>Chris Sherman is a frequent contributor to several information industry journals. He's written several books, including <em>The McGraw-Hill CD ROM Handbook</em> and <em>The Invisible Web: Uncovering Information Sources Search Engines Can't See</em>, co-authored with Gary Price. Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients. From 1998 to 2001, he was About.com's Web Search Guide.</p> </div> </section> <aside class="related-content"> <header class="more-on"> <h3>More on Industry</h3> </header> <div class="content-rows"> <article class="content-block industry"> <h2> <a href="/sew/news/2383396/askcoms-top-searches-of-2014-predictions-for-2015" title="Ask.com's Top Searches of 2014 &amp; Predictions for 2015">Ask.com's Top Searches of 2014 &amp; Predictions for 2015</a> </h2> <a href="/sew/news/2383396/askcoms-top-searches-of-2014-predictions-for-2015"><img alt="raised hands" src="/IMG/062/306062/raised-hands-270x167.jpg?1416938307" title="raised hands" /></a> <p> <span class="summary-short"> The year may not be over yet, but Ask.com is pulling out all the stops and has already released its top searches of 2014, as well as its predictions for 2015. </span> <a href="#disqus_comments" data-disqus-identifier="2383396" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/2486/ashley-zeckman">Ashley Zeckman</a> </li> <li> <time datetime="2014-11-25" itemprop="datePublished"> Nov 25, 2014 </time> </li> </ul> </article> <article class="content-block industry"> <h2> <a href="/sew/how-to/2383240/create-your-2015-holiday-seo-and-content-list-think-next-year-now" title="Create Your 2015 Holiday SEO and Content List – Think Next Year Now!">Create Your 2015 Holiday SEO and Content List – Think Next Year Now!</a> </h2> <a href="/sew/how-to/2383240/create-your-2015-holiday-seo-and-content-list-think-next-year-now"><img alt="2015-firework" src="/IMG/990/304990/2015-firework-270x167.jpg?1415904463" title="2015-firework" /></a> <p> <span class="summary-short"> In this post we take a look at holiday marketing trends year-over-year and what to watch going into 2015, so you can put ideas on your holiday marketing list for next year, right now. </span> <a href="#disqus_comments" data-disqus-identifier="2383240" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/2491/jim-yu">Jim Yu</a> </li> <li> <time datetime="2014-11-25" itemprop="datePublished"> Nov 25, 2014 </time> </li> </ul> </article> </div> <div class="content-rows"> <article class="content-block industry"> <h2> <a href="/sew/news/2383244/google-contributor-lets-users-pay-to-remove-ads-from-websites" title="Google Contributor Lets Users Pay to Remove Ads From Websites">Google Contributor Lets Users Pay to Remove Ads From Websites</a> </h2> <a href="/sew/news/2383244/google-contributor-lets-users-pay-to-remove-ads-from-websites"><img alt="google logo search engine seo" src="/IMG/437/229437/google-logo-search-engine-seo-270x167.jpg?1407317084" title="google logo search engine seo" /></a> <p> <span class="summary-short"> Google is running an ad-free Internet experiment that could challenge its own ad-funded business model. </span> <a href="#disqus_comments" data-disqus-identifier="2383244" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/2344/lee-bell">Lee Bell</a> </li> <li> <time datetime="2014-11-24" itemprop="datePublished"> Nov 24, 2014 </time> </li> </ul> </article> <article class="content-block industry"> <h2> <a href="/sew/news/2383503/google-to-be-broken-up-in-europe-in-bid-to-end-search-monopoly" title="Google to be 'Broken Up' in Europe in Bid to End Search Monopoly">Google to be 'Broken Up' in Europe in Bid to End Search Monopoly</a> </h2> <a href="/sew/news/2383503/google-to-be-broken-up-in-europe-in-bid-to-end-search-monopoly"><img alt="Google logo " src="/IMG/241/186241/google-logo-18711-270x167.jpg?1415782236" title="Google logo " /></a> <p> <span class="summary-short"> Google could face drastic measures being taken against it in Europe in order for competition online to be "restored". </span> <a href="#disqus_comments" data-disqus-identifier="2383503" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/2353/carly-page">Carly Page</a> </li> <li> <time datetime="2014-11-24" itemprop="datePublished"> Nov 24, 2014 </time> </li> </ul> </article> </div> </aside> <div id="otdm-article-below-more-on"></div> <div id="otdm-article-above-comments"></div> <!-- comment holder start --> <aside class="list-holder comments"> <span class="anchor" id="disqus_comments"></span> <header class="list-title"> <h3>Comments</h3> <span class="read_more comment-add">View or add comments</span> </header> <div class="list-inner hide"> <div id="disqus_thread"> </div> <script type="text/javascript"> /* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */ var disqus_shortname = 'sewatch'; 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